search engine optimization

Search Engine Optimization is a process by which a website/app/PDF or any object on the internet can be found on a search engine page. A Google, yahoo, Bing etc. search page is known as a SERP also known as search engine page.

For any article or link to show up on this space, a few steps need to be done and then continuously maintained from a search engine optimization point of view. Search engine optimization consists of on-site optimization and off-site optimization.

On-site optimization is making a website ready for SEO. This encompasses all the type of tags such as meta, title, canonical, alt, header etc. robots.txt, sitemap.xml, keywords, URL rewriting (if required) etc.

Off-site optimization is externally optimizing a website or article on the web. This is done via submissions of articles, PDF’s, PPT’s, Images, videos on SEO directories, forums, discussion boards, local directories, classifieds, etc.

SEO is a great way of advertising but it is a long term process. It can take anywhere from a month to 6 plus months depending on the keywords competition and average number of searches for a particular local Google.

Carrying out SEO is known as organic advertising. Visits and clicks received from websites via SEO links on search portals is known organic clicks or organic visits.

Features of SEO Services:

  • 1. Increases your online visibility
  • 2. SEO helps to increase organic search results
  • 3. SEO is one of the most effective and affordable marketing strategies for business
  • 4. Return on Investment (ROI)