Since the British established tea production, Assam has become the largest tea-producing
state in India, the largest tea-producing region in the world and the world's fourth largest
exporter of tea. However, even after 160 years, over a million tea estate workers in Assam
work & live in inhumane conditions and are denied their basic human rights.
In order to give voice to this cause online, Oxfam India enlisted Ting's digital services.
With a simple yet hard-hitting campaign line - #TruthAboutTea - we sought to create
awareness across the board through a number of different digital platforms and BTL
activations. Social media ads and performance marketing enabled us to truly take this
campaign to the right audiences.