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Smaaash

Keywords:

SEO strategy
Search engine marketing
Performance marketing

Smaaash is India's biggest and most innovative indoor playing arenas. From games designed for kids to multi-level Go Karting meant to get anyone's adrenaline pumping, Smaaash does it and then some! The Indian audience craved for something so fun and accessible, and this was proven with Smaaash's incredible multi-city growth in a very short span of time. To maintain a high-functioning social media presence in all the cities and also continue to rake in more bookings, it needed a robust support system from a digital agency with expertise in SEO marketing.

One of the main USPs of Smaaash is that it is the perfect venue from a kid’s birthday to a corporate party celebrating a new client or whatnot. And that is exactly what was expected from this campaign. Since every parent, HR, team leader wants to organise a party at a new place, we first got started with a comprehensive SEO strategy to drive traffic to specific landing pages, tailor-made for specific needs. Need to organise a hassle-free party for your kid's 10th birthday? Here's what Smaaash has to offer. Want to organise a mixer for your new team? Here's what Smaaash has to offer! We recognised the importance of search engine marketing and accordingly devised our strategy.

The results were incredible! The performance marketing worked wonders for us as the click rates increased by 74% and the conversion volumes saw a 55% jump! You can say, we smaaashed it out of the park!

Objective:

  • Get Party Bookings for corporates, team outings, birthday parties, wedding parties, etc.

Platforms:

  • Facebook

  • Google Display

  • Google Search

Approach:

  • AdWords account structure realignment

  • Audit of the account's overall quality score

  • Lost impression share

  • Incorporated different landing pages

  • Conducted A/B Testing

  • Executed Display Ads - Audience based

  • LMS Integration

Result:

  • 74% rise in clicks

  • 55% rise in conversion volumes

  • Drop in Junk Leads from 40% to 8%

  • Quality Score jump from 3 to 8

  • Impression share always maintained above 85%

  • Lead cost dropped to INR 600 Avg. from INR 3,000