The one where the Bhaari game got a Bhaari campaign!



To kick off its 7th season, Pro Kabaddi League team, Puneri Paltan needed a campaign that captured, not just the essence of the team but also the fans. A little bit of this, a little bit of that, and bam! We came up with #BhaariPaltan! It perfectly aligned with the team’s brand identity and opened up a plethora of opportunities for us to connect with the fans - Puneri style!

Who dat jersey?

The new season also called for a swanky new kit! Our designers consumed a lot of coffee and came up with this stunning design! So, basically To be honest, it was 50% coffee and 50% their talent. Next up on the list was designing branded merchandise and boy, did we have fun making it! It's cool, it's sporty, and above all, it captures the essence of Puneri Paltan!

What we did:

Social media, design, merchandising, live commentary and whatnot! We followed the team behind the scenes, across the country and churned out great content for the fans. We've done posts that have a separate fanbase (#MemeReference, if you know, you know)! We also handled website design for Puneri Paltan that frankly got some bhaari appreciation across the board.

Some necessary information:

  • Year
  • 2019
  • Duration
  • 2 - 2.5 months
  • Campaign
  • Digital, Online and offline, Creative & Video

Not only did we churn out over 400 creatives between July and October, we got the brand some great numbers too! We had a reach of 17 million,and engaged with over 1.5 million people. While the campaign was live, we also hit the 100K followers mark on Instagram. Between us, we all paused for a moment and teared up a little, before going back to make greatness happen again. Anyway, the K3G moment aside, the campaign was a wild but successful ride for us!