A famous quote reads “Ignoring Digital marketing is like opening a business but not telling anyone about it”.
A lot of businesses today are doing this without knowing how crucial it is to be part of the digital landscape. Ting, being a Digital Marketing agency, helps you get out of the shadows and bask in the sunlight of the world wide web! If you want to tell a story, we can write you a novel. If you want to sell a product or service, we’ve got your back! If you want your website to be a bit more SEO friendly, we speak Search Engine Algorithms…sometimes even in cursive.
Long story short, we are a digital marketing company. However, be it asset creation, photo & ad shoots, website & tech requirements, copy, design, social media, branding, SEM services etc., we cater to all the online marketing needs for a business. Whether you’re a start-up or an industry giant, we have a team of 500+ who can help solve all your needs.
Regardingour digital marketing services, let us rewind back a bit. Digital marketing to put it, is a change in format for the act of advertising. For thousands of years, Rocks, Paper, and copper (not scissors) have been the medium for advertising. It then went on to Newspapers, billboards, television, radio. As the medium keeps evolving, we have now reached a point where our digital devices such as computers, laptops, and now Mobile smartphones have become a canvas for advertisers and brands to reach their desired target audience.
This won’t stop, of course. We are already talking about new formats – VR and AR headsets, Meta Spaces (or virtual worlds), Smart glasses, and Contact lenses. New formats for advertisers are invented everyday. The digital realm has always been dynamic and we don’t think that will change. However, to keep up with the times, we’ve managed to upgrade not only the services we offer but also our knowledge in all these domains.
We started out being an SEM marketing agency, and even though we focused on SEM marketing, we also advertised on social media. As our team and its prowess grew, at ting, we now have a large platform capability where we are able to get results across multiple advertising platforms for the desired objectives. Listing out the platforms we are adept at advertising on:
- Search Engine Marketing
- Google Display Ads
- YouTube Advertising
- Google Sponsored Mail
- Product Listing Ads OR Google Shopping Ads
- Performance Max
- Universal App Advertising
- Zee 5
- MX Player / Takatak
- Sony Liv
- Jio TV / Cinema
Being a digital marketing agency, we cater to multiple objectives via our digital marketing services. Various challenges come our way such as lead generation, conversion & sales on the website, brand awareness, video views, app installation, e-commerce sales and many more.
In order to help us get results while ensuring that we help our clients meet their goals, digital marketing is not just about advertising platforms. Digital marketing services include the post- advertisement journey as well. This is about what happens when a customer lands on your website or your products/services page after clicking on your ad. This is where the science of Data Analysis comes in. Analytics and heatmaps play a significant role in helping us understand a customer journey and accordingly plan optimizations not only on the website but also with the ad.
This journey then leads to re-marketing, sales, and increasing the lifetime value of customers via repeat sales. This is done again via advertising platforms such as Google with Search Engine Marketing and other social platforms; other processes such as setting up Email clients, WhatsApp for business, etc. are also essential. We do this via automation and it does wonders in repeat sales and customer retention.
Owing to the dynamic nature of being an SEM marketing agency or rather being a digital marketing company, it is of utmost importance that we stay updated with any changes or additions in the space. Also, we ensure that our entire team is certified in all the required spaces – Google, Meta, CRM, E-commerce, etc. This also keeps us on our toes and ensures that whether it is our SEM services carrying out SEM marketing services or carrying out any other services, one of the most important aspects is to always stay up-to-date.