Creating the greenprint for a real estate project
Services
Strategy
Identity
Collaterals
Microsite
Client
Swan Realty
Sector
Real Estate
Question
How do you capture the green soul of a residential space in the middle of a concrete jungle?
Answer
Nature goes from the fringes of communication, to the hero of the identity.
Most residential projects you see today feel like an imitation of the one you just crossed by. Tall buildings, same structures, same offerings, just a different coat of paint. These residences no longer feel like a disconnect from the hustle and bustle of the outside world.
Bodhi was born out of the innate need to create a space that felt unhurried, deeply personal, and connected to nature beyond just the tick-the-box amenities. To translate this belief, and vision into an identity, we decided to embrace the presence of nature into the core of everything we did. Not a stroke of green, or leaf motif, but a strategy seeped into the quality of life nestled in nature.
An identity that breathes
The identity is inspired by Bodhi’s Biophilic Amorphous architecture, with the form of the brandmark mirroring the building’s fluid shape. The structure draws from the movement of wind and water, while a subtle stem at the base creates a tree-inspired form, rooting the identity in its natural surroundings.
Nowhere Else
Nowhere Else, Bodhi’s key communication line, captures its essence as a space that doesn’t stand out, but stands within. Where nature, architecture, and thoughtful living exist in balance, creating an experience that cannot be replicated or found anywhere else.
The brochure
Unlike other residential projects, Bodhi’s brochure had to be more than just specs. The brochure unfolds like Bodhi itself, giving the reader a glimpse of their journey inside, from its picturesque entrance, to expansive living spaces, and the ever-present nature at every turn.
The coffee table book
Meant to be read by the discerning few, this coffee table book set out to be a glimpse of the neighbourhood, but transformed into a deep-dive into Bengaluru’s culture, history and journey.
Weaving Bodhi’s essence into a seamless web experience
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