Making MagickHome stand out at Chennai’s biggest realty stage
Services
Experiential Marketing
Social Media Management
Influencer Marketing
Client
MagickHome
Sector
Real Estate
Question
How can MagickHome amplify its brand visibility through Pride, celebrating inclusive, expressive, and personalized home spaces that reflect individuality and belonging for all communities?
Answer
“Make Room For Pride” celebrated inclusion via LGBTQIA+ UGC and ₹5L home makeovers, turning bold self-expression into meaningful, impactful action.
With over three decades of expertise, we positioned MagickHome as a premium leader in modular home interiors by leveraging its legacy of craftsmanship, personalization, and refined aesthetics to build stronger brand distinction. Our approach moved beyond functional interior communication and instead focused on creating an aspirational narrative centered around individuality, elevated living, and customized design experiences.
Through our execution, every consumer touchpoint reinforced the idea that MagickHome designs spaces that are deeply personal, thoughtfully curated, and tailored to modern lifestyles. Social media played a key role in this positioning, with sophisticated visual storytelling, design-led content, personalized home solutions, and lifestyle-driven narratives that reflected elegance and exclusivity.
Our overall communication approach consistently aimed to build emotional connection, strengthen the brand’s premium perception, and establish MagickHome as a name that seamlessly blends functionality with timeless design for a discerning audience.
Their story. Our pride.
MagickHome made its mark with PRIDE
What shaped the pride
One of the key highlights of the “Make Room for Pride” campaign is the opportunity to win a free home makeover worth ₹5 lakhs, awarded to a queer couple or two LGBTQIA+ individuals. This initiative goes beyond design by empowering members of the community to express themselves freely within their own spaces. It encourages them to embrace their individuality, celebrate their identity with confidence, and create a home that truly reflects who they are, standing tall with pride.
When pride prevails
After a month of stories, voices, and powerful moments, we finally have our winners. Some journeys don’t just inspire you, they stay with you. @the_daddy_lyfe and @tejnesss shared a glimpse of their world and showed us what it truly means to make room for pride. Their honesty, strength, and individuality stood out.
With a blend of promotions, thoughtfully crafted creatives, and real stories, the “Make Room for Pride” reels stood out with strong aesthetics and heartfelt communication, capturing attention while celebrating individuality, inclusivity, and the spirit of pride in a meaningful and engaging way.
13M+
People were reached
152M+
Impressions generated
32M+
Overall views
4M+
Engagements
1M+
Organic Instagram views
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