Imagining the finest tobacco-free nicotine experience.
Services
Social Media
Client
übbs
Sector
Healthcare & Wellness
Question
How do you build a bold, modern nicotine pouch brand that turns a discreet, smoke-free experience into a lifestyle choice?
Answer
By building a flavour-forward identity for übbs and carrying it consistently across packaging, social conversations, events, and trade expos.
übbs is a new-age nicotine pouch brand built around a tobacco-free, smoke-free and discreet product experience, available across multiple flavours and strengths.
Our role was to create communication that made the shift to tobacco-free nicotine feel desirable, contemporary and easy to understand. Every piece was built around the product experience, speaking about variety, convenience and modernity, creating a distinctive visual language that encouraged consumers to see übbs as a new way to experience nicotine, on their own terms.
Have an übbs moment
Elevating übbs across the feed.
We developed a distinctive social media strategy that positioned übbs as more than a nicotine pouch. Moving beyond conventional product-led content, we built a refined, lifestyle-driven visual world through clean compositions, elevated aesthetics and contemporary storytelling.
Bringing every launch to life
We also created a suite of high-impact launch films designed to cut through crowded feeds and command attention from the first frame. Through bold visual language, sharp pacing and product-focused storytelling, each film introduced the launch with clarity and energy while reinforcing übbs’ distinctive brand identity.
Bringing übbs to the World Stage
We took charge of übbs’ presence at the World Vape Show, designing every touchpoint. From the main booth layout to invitations, flyers, banners, pamphlets, and counter displays, we brought the brand to life on the exhibition floor.
Owning the Retail Moment
We designed high-impact visuals across 21 My Vapery outlets to make übbs stand out in a highly competitive retail space.
Making Every Counter Count
We went beyond creating retail graphics to design custom counter display units that gave übbs a distinctive physical presence in-store. Built to showcase the product clearly and command attention at the point of purchase, each unit transformed the checkout counter into a strong, recognisable brand touchpoint.
Driving Year Round Brand Recall
We rolled out magazine ads to keep übbs at the top of the audience's mind. By maintaining our clean, high-end look, we built strong brand recall, ensuring readers remembered the product long after turning the page.
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