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The Redesigned Mumbai City FC badge embodies the elements and values of the city of Mumbai

Mumbai City Football Club, fondly known as MCFC, is one of India’s premier football clubs competing in the Indian Super League (ISL). Established in 2014, the club represents the vibrant, ever-passionate spirit of Mumbai - a city that never stops moving. Known for its attacking style of play, world-class management, and strong grassroots programs, MCFC has become a powerhouse both on and off the pitch. With the backing of the City Football Group which also owns Manchester City FC, the club combines global expertise with local flair, embodying the energy, resilience, and diversity that define Mumbai.

ABOUT

The city turned into a living canvas, with every street, every wall, and every roar from the stands echoing the pulse of Mumbai. The design system didn’t just represent the club, it became the city, vibrant, resilient, and unmistakably full of character. With the new MCFC branding, Mumbai was no longer just the home of the club. It was its heartbeat, beating through every player, every fan, and every piece of communication that painted the city blue.

When Mumbai Wore Its Heart on Its Sleeve

Offline Creative Solutions

Cmyk

Branding the Mumbai Football DreamMCFC approached ting with a bold vision which was to create a design language that is flexible, dynamic, and unmistakably Mumbai. It needed to work seamlessly with or without player imagery, while offering customizable layouts that could resonate across different locations and audiences. The challenge was to capture the city’s energy, diversity, and spirit and turn it into a visual identity that feels alive everywhere the club goes.

THE ASK

<article class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="request-WEB:bb98bb91-9652-46bd-8f58-e7eb702750c7-4" data-testid="conversation-turn-10" data-scroll-anchor="true" data-turn="assistant"><div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"><div class="[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"><div class="flex max-w-full flex-col grow"><div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1" data-message-author-role="assistant" data-message-id="0f2442e2-aacd-4ef8-9bb3-c8c4cbe17db8" dir="auto" data-message-model-slug="gpt-5-mini"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[1px]"><div class="markdown prose dark:prose-invert w-full break-words dark markdown-new-styling"><article class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="request-WEB:642fd54f-7604-4ccd-bca8-a45d5c0bbad6-5" data-testid="conversation-turn-12" data-scroll-anchor="true" data-turn="assistant"><div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"><div class="[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"><div class="flex max-w-full flex-col grow"><div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1" data-message-author-role="assistant" data-message-id="3cf2af06-c0bb-4510-adb7-1ec1a0406929" dir="auto" data-message-model-slug="gpt-5-mini"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[1px]"><div class="markdown prose dark:prose-invert w-full break-words dark markdown-new-styling">The outcome was a design system that captured the true spirit of Mumbai, vibrant, resilient, and full of character. The branding felt deeply rooted in the city’s essence, making Mumbai not just the home of the club but its heartbeat, reflected in every player, fan, and piece of communication. It brought the city alive in the club’s identity, creating a visual language that is unmistakably Mumbai.</div></div></div></div></div></div></article></div></div></div></div></div></div></article>

THE SOLUTION

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Mumbai City Football Club

Designing the Ultimate Destination for Indian Cinema’s Iconic Studio

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Dharma Productions is one of India’s most iconic film studios, shaping the cultural fabric of the country through decades of storytelling and blockbuster hits.&nbsp; With a diverse portfolio ranging from mainstream commercial successes to digital-first originals, Dharma continues to push the boundaries of Indian cinema.&nbsp; As the entertainment industry shifted towards digital-first discovery, Dharma needed a web platform that could both honor its legacy and meet the demands of an OTT-driven future.

Overview

The homepage of Dharma Productions was designed as a cinematic gateway — bold, immersive, and instantly reflective of the studio’s legacy. It opens with striking visuals that highlight marquee films, while clean navigation invites users to seamlessly explore the film library. Every element was crafted to balance storytelling with usability, ensuring the homepage not only captures attention but also sets the tone for the rich, content-driven journey that follows.

A Cinematic Gateway to Dharma’s Universe

Since its launch in 2017, the Dharma Productions website has been scaled and maintained by ting, evolving alongside the studio’s growing filmography.&nbsp; Every new release has been meticulously added through a state-of-the-art CMS, ensuring the platform remains fresh, comprehensive, and easy to manage.&nbsp; This consistent upkeep has transformed the site into a living archive of Dharma’s cinematic journey — delighting fans with seamless access to their favorite films while reinforcing the studio’s digital-first vision. Image Credits - Dharma Productions' Website

Outcome

Superjuice Goes Global with Digital Storytelling

IAm Superjuice

A New Digital Home for India’s Sporting Pioneer

Procam 

From India to the World: Anupam Rasayan Online

Anupam Rasayan

Reimagining Corporate Presence for India’s Grade A Logistics Pioneer

Welspun One

Elevating Vadilal: From Tradition to Trend


Vadilal 

Dharma Productions partnered with ting to build a world-class website that would serve as the ultimate destination for its films.&nbsp; The objectives were clear:&nbsp; Showcase the Complete Film Line-up – Present Dharma’s extensive filmography in a way that was both visually captivating and easy to navigate.&nbsp; Enable Deep Content Exploration – Design immersive movie pages where fans, media, and partners could dive into trailers, posters, cast, crew, and behind-the-scenes stories.&nbsp; Future-Proof the Digital Ecosystem – Build a scalable foundation that could adapt as new films and formats emerged.

Objective

For each film, ting created an elaborate inside-page design that went far beyond a standard listing. Every section from cast and crew to galleries and behind-the-scenes content was thoughtfully structured to enrich the viewing experience.&nbsp; Each movie was given its own unique digital flavour, with design elements tailored to reflect the tone, style, and essence of the film, making the website feel like a living archive of Dharma’s cinematic universe. &nbsp;

Immersive Movie Pages Tailored to Every Story

Web & Mobile

Qode

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Dharma Productions

Launching Happier: A Bold New Beauty Chapter from Dr.Morepen

Through pastel-perfect design, scroll-worthy social content, engaging website copy and a campaign film that radiated joy, we helped Happier step into the spotlight. &nbsp;In a crowded market, Happier didn’t just enter.. it stood out. &nbsp;And every day since, it has been inspiring people to live Happier, every day.&nbsp;

A Happier ting, Done Right 

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Minimalism That Pops 

Morepen Laboratories, a trusted name in pharma since 1984, made a bold move into beauty and wellness with Happier.&nbsp;The challenge? To stand out in a market crowded with homegrown and Instagram-first skincare brands. Our goal was to launch the brand digitally, ensuring Happier didn’t blend in but stood out with colour, clarity, and character. &nbsp; &nbsp;

About

MELTS: Branding a Nutraceutical Breakthrough

Wellbeing Nutrition

 O.P.I 

 Swisse Magnesium: ARK’s Secret to Everyday Wellness

Swisse Magnesium 

Wiselife

Steve Madden  

We captured the essence of Happier through radiant faces and vibrant colours. Every smile was amplified, making the products shine even brighter. The focus was always on the products, but the energy of the faces brought the brand to life in the most authentic way possible.&nbsp;

Happiness in Every Frame

To launch Happier, we brought their story alive with the campaign film “Happier Everyday.” From ideation and scripting to execution, we crafted a narrative that was fun, bright, and in sync with the brand’s tonality. Models danced, products shined, and the whole film pulsed with an upbeat, feel-good energy that captured the “Happier factor.”

A Film that Launched a Feeling

Films and Photoshoot

Studios

Social Media Marketing & More

TingX

We painted the digital canvas with seven pastel shades.. the Happier Rainbow, making the Instagram grid pop with a spark of dopamine, giving the brand its digital-first glow-up.&nbsp;

Social Media

We made Happier’s world feel simple, science-y, and super easy. No fluff. Just copy that clicked with wellness lovers and made their browsing-to-buying journey seamless. &nbsp;&nbsp;

Website 

<article class="text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="request-68d9411d-e018-8322-9eab-8a0454489071-14" data-testid="conversation-turn-44" data-scroll-anchor="true" data-turn="assistant"><div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"><div class="[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"><div class="flex max-w-full flex-col grow"><div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5" data-message-author-role="assistant" data-message-id="bd81924e-8c29-44ee-894a-def15ed90555" dir="auto" data-message-model-slug="gpt-4o-mini"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]"><div class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"><article class="text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="request-68d9411d-e018-8322-9eab-8a0454489071-15" data-testid="conversation-turn-46" data-scroll-anchor="true" data-turn="assistant"><div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"><div class="[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"><div class="flex max-w-full flex-col grow"><div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5" data-message-author-role="assistant" data-message-id="51322ee5-9c3d-494f-90e3-8c1d98b74340" dir="auto" data-message-model-slug="gpt-4o-mini"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[3px]"><div class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling">Think bright, clean and fresh! We styled content that showcased Happier’s products, from eye-catching social posts to polished e-commerce shots.</div></div></div></div></div></div></article></div></div></div></div></div></div></article>

Photoshoot

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Happier     

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Strategy

Parle Products is one of India’s most iconic FMCG companies, best known for Parle-G biscuits. From glucose biscuits to cookies, crackers, confectionery, cakes, rusks, snacks, and staples, Parle offers both value and premium products. With its vast distribution, trusted quality, and constant innovation, the brand remains a leader in India’s biscuit and confectionery market while expanding globally.

In the quarter, Parle saw a 12.53% rise in organic traffic, 27.19% growth in engaged sessions, and a 13.51% increase in new users, strengthening digital visibility, engagement, and brand reach.

<ul><li>Boost organic traffic to the official website.&nbsp; &nbsp;</li><li>Focus on enhancing search visibility for product categories &amp; brand terms.&nbsp; &nbsp;</li><li>Improve engagement and brand recall via organic discovery.&nbsp; &nbsp;</li><li>Position Parle as a top choice in biscuits, snacks, and FMCG products online.</li></ul>

Quick Commerce, Performance Marketing & SEO

Turbine

Keyword OptimisationTargeted high-volume and long-tail keywords for branded and category terms.

Content StrategyBuilt topical authority with SEO-driven, consumer-focused content.

Back LinksSecured high-quality backlinks to boost domain authority and trust.

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Parle Products

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Awareness &amp; Reach<ul><li>Platform Focus: Meta (Facebook, Instagram), YouTube, Google Display Network. </li><li>Ad Formats: Short-form video ads, static awareness creatives, carousel storytelling. </li><li>Creative Approach: Emphasize brand values and mission. Use relatable real-life financial scenarios to make messaging memorable. Include strong visual branding and consistent tone for higher recall.&nbsp; &nbsp;</li></ul>Engagement &amp; Consideration&nbsp;<ul><li>Sequential Storytelling: Serve follow-up ads to people who engaged with awareness content. </li><li>Content Strategy: Financial tips, customer success stories, product explainer videos. Carousel ads showing different solutions from Tata Capital. </li><li>Interactive Ads: Polls, quizzes, or Q&amp;A formats on Meta to deepen engagement. Media Strategy Digital Strategy for Tata Capital – Brand Recall Campaign &nbsp;</li></ul>Retargeting &amp; Recall&nbsp;<ul><li>High-Frequency Retargeting: Target users who viewed videos, engaged with posts, or visited landing pages. </li><li>Personalized Messaging: Serve dynamic ads reinforcing brand trust and credibility. </li><li>Branded Search Campaigns: Bid on branded keywords and category-related terms to stay top-of-mind. &nbsp;</li></ul>Influencer &amp; Content Marketing&nbsp;<ul><li>Partner with finance creators and micro-influencers for short video collaborations. </li><li>Distribute branded content on platforms like LinkedIn and YouTube to build thought leadership.&nbsp; &nbsp;</li></ul>Measurement &amp; Optimization&nbsp;<ul><li>Track brand lift metrics: ad recall, engagement rate, and video completion rate. </li><li>Continuously optimize creatives based on CTR and watch time. </li><li>A/B test messaging and creative angles to find the most memorable narrative.</li></ul>

Digital Strategy for Tata Capital – Brand Recall Campaign

Tata Capital Limited is the flagship financial services company of the Tata Group, is a non-banking financial company offering a wide range of financial solutions. Its services span Commercial Finance, Consumer Loans, Wealth Services, and distribution and marketing of Tata Cards.

The campaign achieved 203M+ unique reach and 333.4M+ impressions with a frequency of 4. It garnered 61M+ video views, a 31% CTR on Twitter, and drove over 8.1M link clicks to the website.

Re-imagining the digital flagship of India's biggest Metals and Mining company

Vedanta Limited

<ul><li>203M+ Unique Reach</li><li>333.4M+ Impressions</li><li>Frequency 4</li><li>Video Views 61M+ </li><li>CTR of 31% on Twitter </li><li>Link clicks 8.1Mn+ clicks to website achieved.</li></ul>

Ting partnered with Tata Capital to drive brand recall and market visibility. The campaign aimed to position Tata Capital as a trusted financial partner, create meaningful conversations, and leave a lasting impression in a highly competitive financial services market.

Objective 

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Tata Capital 

Maximizing ROAS in the Fast Lane of Quick Commerce

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High-Impact Campaigns, Higher Returns: A Playbook for Paid Success

Prasuma is a leading Indian brand in the premium frozen and ready-to-eat momo segment, delivering restaurant-quality taste, clean ingredients, and convenience to households.&nbsp;Available on platforms like Blinkit, Swiggy Instamart, Zepto, and BigBasket, it caters to urban, time-conscious consumers with chef-crafted recipes, premium fillings, and easy preparation.&nbsp;Ting has supported Prasuma for 5 years, managing Performance Marketing and Quick Commerce to drive growth and visibility.

Overview 

Swiggy Instamart&nbsp;<ul><li>+25% Organic Revenue in 6 months by improving product discoverability and keyword visibility. &nbsp;</li><li>158% ROAS uplift through data-driven optimization.&nbsp;</li></ul>Blinkit&nbsp;<ul><li>+69% Organic Sales in 6 months from enhanced discoverability and keyword targeting. &nbsp;</li><li>Efficient new-user acquisition via Recommendation Ads at lower CPAs. &nbsp;</li><li>Increased brand visibility with Spotlight Ads&nbsp;</li></ul>Zepto&nbsp;<ul><li>+81% Organic Sales in 6 months through optimized discoverability and keyword strategy. &nbsp;</li><li>Strategic use of PCA Campaigns boosted paid revenue and improved overall ROAS by&nbsp;100%+ while building top-of-mind awareness.</li></ul>

Rebranding a Protein Bar into a Power Snack 

Challenges 

Max Protein

More Than Clicks: Building A Dynamic Loop That Converts & Retains

<ul><li>Accelerate both organic and paid growth while driving new user acquisition. </li><li>Strengthen top-of-mind brand awareness and increase share of voice on core keywords/categories. </li><li>Maximize ROI on ad spend across all platforms.</li></ul>

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Prasuma

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To reduce drop-offs and drive conversions across the user journey, a comprehensive automation funnel strategy was implemented—designed to re-engage visitors based on their behaviors and position in the funnel.<ul><li>Re-engage users who viewed product pages but did not add to cart </li><li>Nurture users who abandoned their carts </li><li>Re-target recent purchasers for upsells or product replenishment&nbsp;</li></ul>&nbsp;Each funnel was paired with contextually relevant creative assets and personalized messaging, aligned with the user's previous interactions to maximize relevance and response.

Smart Automation, Stronger Conversions — Wellbeing’s Funnel Revolution

Wellbeing Nutrition is a premium nutraceutical brand offering science-backed supplements for immunity, gut health, cognition, energy, stress, skin, and overall vitality. With advanced delivery systems like oral melts, effervescent tablets, and nano-sprays, it provides clean, convenient, and effective wellness solutions for modern lifestyles.

About 

Custom audiences were built dynamically using Facebook Pixel data, allowing precision targeting across different funnel stages.&nbsp;These automation campaigns reactivated cold traffic, revived cart abandoners, and sustained engagement with recent buyers—creating a seamless loop that consistently brought users back to the website and encouraged conversions.

Solve

To minimize user drop-off and improve conversion efficiency across the key stages of the sales funnel by identifying and addressing friction points at three critical junctures:&nbsp;&nbsp;<ul><li>users who visited the product page but did not add items to cart, </li><li>users who added products to cart but did not complete the purchase</li><li>users who purchased but did not re-engage post-transaction.&nbsp;</li></ul>&nbsp;The goal is to implement strategic interventions at each stage to increase add-to-cart rates, boost completed purchases, and enhance post-purchase retention—ultimately maximizing funnel performance and customer lifetime value.

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A New Dawn: How Reliance Reimagined Its Tomorrow

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In the midst of the COVID-19 pandemic, Reliance Industries stood at a pivotal moment in its legacy. The conglomerate was undergoing a strategic transformation—shifting its identity from a traditional Oil-to-Chemicals (O2C) business to a modern powerhouse centered on Telecom and Retail.&nbsp; As part of its capital-raising strategy, Reliance was launching one of the largest Rights Issues in Indian corporate history. To engage its shareholders and communicate the deeper story behind this transformation, Reliance needed a powerful medium. Not just a financial appeal—but an emotional narrative that bridged its iconic past with its ambitious future.&nbsp; ting was brought on board to conceptualize and craft this pivotal communication piece: a short film that would present the New Reliance to the world.&nbsp;

To capture a transformation of this magnitude, ting envisioned more than a corporate video ting crafted a narrative experience. &nbsp; The result was a film rooted in emotion, legacy, and vision. It opened with a poignant tribute to Shri Dhirubhai Ambani, anchoring viewers in the entrepreneurial spirit that built Reliance.&nbsp; From there, the story unfolded charting the company’s evolution through oil, petrochemicals, and infrastructure, right up to its groundbreaking pivot into Jio’s digital revolution and India’s largest retail network. &nbsp; Every frame was intentional. From carefully curated archival footage to soaring, aspirational visuals of modern India, the video blended past, present, and future into a seamless narrative. &nbsp; It ended not with a close—but a call: inviting shareholders to be part of something larger than just a rights issue. It was an invitation to believe in the next big chapter of India's growth story with Reliance at the helm.

A Legacy Reimagined: The Film That Launched a New Reliance

Pluckk

Communicate Transformation: Create a video that emotionally and strategically showcases Reliance's pivot from an O2C conglomerate to a forward-looking group led by Jio (Telecom) and Reliance Retail.&nbsp; Celebrate Legacy, Inspire Future: Leverage storytelling to honor Reliance’s foundational journey while setting the tone for its next phase of growth and innovation.&nbsp; Build Shareholder Confidence: Reinforce investor faith during uncertain pandemic times by highlighting the vision, clarity, and purpose behind the Rights Issue.&nbsp; Craft a Narrative of Renewal: Position this Rights Issue not just as a capital-raising move, but as the dawn of a new Reliance—driven by connectivity, consumer access, and digital innovation.

Integrated Campaigns & More

Featured

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Reliance Industries

A website that roars of distinct creative expertise

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Roar is a bold, boutique architecture and interior design studio based in Dubai. Founded in 2013, the brand is known for crafting immersive spatial experiences that combine fearless creativity with deep empathy.Their work reflects their philosophy of being wild at heart and empathetic in action. Over the years, Roar has built an award-winning portfolio across the Middle East and beyond. Yet, their online presence did not fully reflect the energy, emotion, and creativity of their work.

The new website does more than showcase Roar’s work.&nbsp;It lets visitors experience it. It highlights the studio’s untamed creativity, cultural depth, and empathetic approach to space, creating a digital platform that truly roars.

Impact

PGP Glass

Roar approached ting to redesign their digital presence with a website that would:&nbsp;&nbsp;<ul><li>Showcase the studio’s portfolio in a bold and immersive way</li><li>Capture Roar’s unique balance of creativity and thoughtfulness: 50% wild, 50% tame, 100% empathetic</li><li>Deliver a digital experience that mirrored their approach to interiors: intuitive, layered, and full of character&nbsp;</li></ul>&nbsp;Instead of a standard portfolio site, ting created an interactive storytelling experience where design and motion worked together to guide users through the content.

Inspired by Arabic right-to-left reading, the website features scroll-based navigation that allows fluid, multi-directional movement and reflects Roar’s cultural roots and design style.

Multi-Directional Navigation

Subtle parallax effects and on-scroll animations add depth and motion to the portfolio, creating an interactive visual journey for visitors.

Immersive Experience

Artistic imagery and abstract motifs, including wildcats, bring out the brand’s playful side while keeping the design sophisticated and visually appealing.

Whimsical Identity

Solution

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Roar

Care #LikeABosch: Launching the 9 & 10 Kg Washing Machines

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Bosch is a globally trusted brand known for precision, innovation, and reliability. In India, it has strong equity in the premium appliance segment but is steadily expanding its relevance beyond niche audiences.&nbsp; With growing family sizes and evolving laundry needs, Bosch aimed to localise its offerings while strengthening emotional connect.&nbsp; The focus was to position Bosch as not just a product, but a partner in everyday life.

Built on the truth that laundry in Indian homes is chaotic, the film uses a limbo backdrop to spotlight daily messes — a coffee spill, a muddy jersey, an oversized bedsheet.&nbsp; Through VO-led supers and clean storytelling, Bosch is positioned as the calm, capable constant. The wardrobe-to-machine visual metaphor reinforced the brand promise: “Because no matter how messy life gets, we’re always ready to care like a Bosch.” This simple, relatable story helped Bosch connect emotionally while showcasing product strength.

Care #LikeABosch

A key campaign extension was the influencer and micro-content layer that sustained buzz beyond the main film.&nbsp;Partnering with lifestyle, parenting, and home creators, Bosch transformed the “big family, bigger laundry” insight into short, relatable Reels and Stories. These everyday snippets of laundry chaos and easy washes drove organic engagement, expanded reach cost-effectively, and strengthened Bosch’s emotional bond with families — seamlessly bridging the hero film and daily digital moments.

Not just a TVC 

The campaign delivered strong business and brand results, driving a +25% market share gain in the 9/10kg category and 170%+ volume growth for the 9kg portfolio.&nbsp; With 230M+ impressions and 32M+ reach, it built mass awareness while mobile and social drove deep engagement — over 11M clicks and 7M website visits.&nbsp; Influencer and digital activations amplified relatability, while the film and KV created high recall. Bosch strengthened its emotional connect with families, positioning itself as a category challenger with a clear, memorable brand story.

The campaign’s goal was to drive awareness and market share for Bosch’s localised 9kg and 10kg frontload machines.&nbsp; It sought to shift perception from a premium, utility-led brand to one that understands Indian family needs.&nbsp; By highlighting easy large-load care, the campaign aimed to create emotional resonance, build top-of-mind recall, and deliver measurable business growth in a fast-growing segment.

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Bosch Home Appliances

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Anupam Rasayan is one of India’s leading specialty chemical manufacturers, supplying high-performance solutions to global leaders in agrochemicals, personal care, and pharmaceuticals. With a legacy of innovation, precision manufacturing, and sustainable practices, the company stands at the forefront of the chemical industry’s evolution.

Specialty Chemicals, Global Impact

Anupam Rasayan partnered with ting to revamp its digital presence in line with its global expansion strategy.&nbsp; The new website needed to:&nbsp; Support entry into new international markets by reflecting the scale and maturity of the business.&nbsp; Reinforce leadership in quality and innovation, showcasing its differentiated capabilities in specialty chemicals.&nbsp; Present infrastructure and executive leadership in a compelling, globally resonant manner to build trust with new partners and stakeholders.&nbsp; The engagement was focused on delivering a high-performance, design-forward corporate website for a global chemical brand—balancing storytelling with technical credibility.

Revamping Digital Presence for Global Leadership

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<span style="-webkit-text-stroke-width:0px;display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:1px;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;">The response was overwhelming not just from the audience, but even within the team.&nbsp; <span style="-webkit-text-stroke-width:0px;display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:1px;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;">Everyone was humming&nbsp;<i style="-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;color:rgb(51, 51, 51);font-family:Satoshi, sans-serif;font-size:18px;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:1px;margin:0px;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;">“Sip Sip Bite”<span style="-webkit-text-stroke-width:0px;display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:1px;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;"> at work, in cafés, and even during edits.&nbsp; <span style="-webkit-text-stroke-width:0px;display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:1px;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;">Soon, the campaign found its way into headlines and customer routines. <span style="-webkit-text-stroke-width:0px;display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:1px;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;">At Third Wave outlets across the country,&nbsp; <span style="-webkit-text-stroke-width:0px;display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:1px;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;">baristas now gather&nbsp;twice a day to do the&nbsp; <strong style="-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;color:rgb(51, 51, 51);font-family:Satoshi, sans-serif;font-size:18px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;letter-spacing:1px;margin:0px;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;">Sip Sip Bite routine.&nbsp; <span style="-webkit-text-stroke-width:0px;display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:1px;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;">A campaign turned into culture.&nbsp; <span style="-webkit-text-stroke-width:0px;display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:1px;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;">A jingle turned into joy.&nbsp;

The Impact 

When Third Wave Coffee decided to launch pizzas, the brief was simple.. “Make people love our pizzas as much as our coffee.”&nbsp; But we knew a pizza launch couldn’t just be another menu update.&nbsp; It had to&nbsp;feel like a moment.&nbsp; A cultural crossover between caffeine and cheese.

The Challenge

<span style="-webkit-text-stroke-width:0px;display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:1px;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;">We didn’t let the buzz fade.&nbsp;Through reels, remixes, and reactions the Slice of Joy lived on.&nbsp; <span style="-webkit-text-stroke-width:0px;display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:1px;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;">It became more than a campaign — it became a celebration of <i style="-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;color:rgb(51, 51, 51);font-family:Satoshi, sans-serif;font-size:18px;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:1px;margin:0px;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;">coffee, pizza, and people. <span style="-webkit-text-stroke-width:0px;display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:1px;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;">We didn’t just launch pizza.&nbsp; <span style="-webkit-text-stroke-width:0px;display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:1px;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;">We launched a feeling.&nbsp; <span style="-webkit-text-stroke-width:0px;display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:1px;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;">A Slice of Joy that people could sip, bite, and smile through.

Keeping It Brewing

We asked ourselves what happens when coffee meets pizza?&nbsp; It’s not just food anymore. It’s a vibe.&nbsp; A reason to sit back, sip longer, and bite into something new.&nbsp; We weren’t just launching pizza.&nbsp; We were launching a mood called Slice of Joy.&nbsp; To position pizza not as an add-on, but as an experience that&nbsp;belongs at Third Wave.&nbsp; So, we created a campaign that brought together everything the brand stands for community, creativity, and the art of slowing down.

Our Thought Starter 

A jingle born 30 minutes before the pitch.&nbsp; A creative spark between caffeine, chaos, and courage.&nbsp; Sahil said, “This could be a song.”&nbsp; DS made it one. The client heard it.&nbsp; Once during the first pitch.&nbsp; Twice during the second.&nbsp; And then countless times after that.&nbsp; Pitch won.&nbsp; Music video greenlit.&nbsp; “Slice of Joy” officially in motion.

The Hook

We didn’t just talk about pizza.&nbsp; We sang about it.&nbsp; A full-fledged music video that blended Third Wave’s café culture with our playful jingle something that lived both on the menu and on people’s minds.&nbsp; The result?&nbsp; A sensory experience that looked good, sounded better, and felt unforgettable.

The Launch

Before launch day, we teased, we joked, we got people curious.&nbsp; Social media was buzzing with laughs, guesses, and cravings.&nbsp; Because when the tone is fun, the engagement follows naturally.

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