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Take Your Brand Sky-High with Ting’s ATL Marketing Magic

Why ATL Still Works in a Digital World

Think ATL is old school? Think again.

Sure, everyone’s talking about performance marketing and digital targeting these days. But when you want your brand to truly shine – to be recognized, remembered, and revered, you need to think bigger. That’s where ATL marketing steps into the spotlight.

At Ting, we believe that while BTL and digital marketing drive conversions, ATL advertising drives conversations. It’s the powerful amplifier that gets your brand noticed by millions, long before they even click “buy now.”

What Exactly Is ATL Marketing?

In the simplest words, ATL (Above-The-Line) marketing is your brand’s grand stage performance.
Think print campaigns that turn pages into experiences, hoardings that make people look twice, and stadium branding that brings your message to where the excitement is.

It’s about reaching a wide audience and creating awareness that lasts. ATL marketing helps your brand move from being just another name to becoming part of the cultural conversation.

“But Does ATL Still Work?”

Absolutely! It always has.

Even in a world full of screens and scrolls, people still stop, notice, and remember brands that stand out. The right ATL campaign placed smartly and told beautifully can build instant familiarity and long-term trust.

Because when your message shows up consistently across mass media, it sends a signal: this brand means business.

That’s why at Ting, we don’t just use ATL marketing; we reimagine it. We create stories that connect emotionally and visually, whether it’s a powerful print ad, a stunning outdoor display, or a stadium takeover that owns the moment.

The Ting Way: Blending Strategy with Spark

We’re big believers in the perfect balance – ATL meets BTL.
ATL marketing spreads your brand story far and wide, while BTL makes it more personal and relatable. Together, they form a marketing duo that builds awareness and engagement.

Here’s how Ting makes ATL advertising truly shine:

  1. Print Advertising
    When your message deserves more than a scroll, print delivers impact that’s tangible and lasting.

     

  2. Outdoor & Hoarding Advertising
    Some stories deserve to be told in larger-than-life format. From billboards to city hoardings, Ting helps your brand stand tall and stay memorable.

     

  3. Stadium Branding
    Few places bring energy and emotion together like a stadium. With high-visibility branding across stands and sidelines, your brand connects with audiences where excitement peaks.

Each campaign we design is based on a customized ATL strategy – crafted to suit your brand’s unique goals, audience, and tone. No templates, no clichés – just creativity that clicks.

Why Brands Love ATL Marketing with Ting

Because we don’t just place ads, we create experiences.
We identify the right channels, craft memorable narratives, and time everything perfectly for maximum reach and recall.

The result?
A stronger brand image, improved ROI, and awareness that keeps working long after the campaign ends.

Ready to Go Above the Line?
If your brand’s ready to be seen, heard, and celebrated, Ting’s ATL experts are here for you.
From ideation to execution, we’ll make sure your message lands in all the right places and hearts.

Big ambitions deserve big visibility.
Let’s take your story above the line with Ting’s ATL marketing magic.

Author: Gargie Kode

Copywriter

celebrating 16 years of ting

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