Ancient roots, reimagined for the modern cart
Services
Website Design & Development
Client
Dabur UK
Sector
Food & Beverages
Question
What does it take to make a legacy brand’s dated digital presence feel modern, yet deeply connected to its roots?
Answer
A website built for its core audience, designed to feel intuitive, and reimagined to spotlight its storied history.
With a legacy spanning over a century, Dabur has established itself as a pioneer in Ayurvedic and natural healthcare, trusted across generations and geographies. Its extensive portfolio ranges from personal care to health and nutrition, reflecting both scale and depth. However, its UK digital presence wasn’t fully aligned with this credibility. The experience felt dated and complex, making it difficult for users to navigate the offerings and connect with the brand’s underlying philosophy.
To bring this legacy into a modern digital context, we approached the challenge by aligning brand storytelling with user-friendly design. The goal was to simplify complexity, restructure navigation, and create an experience that feels intuitive without losing the brand’s depth.
By rethinking the journey end-to-end, Ting created a seamless e-commerce experience that simplifies discovery while reinforcing trust. The result is a platform that brings together heritage and usability, making every interaction feel natural and personal.
Giving their roots a better route
We deployed an interactive solution to bring out the Ayurvedic legacy of Dabur, taking users through the brand’s journey in a concise manner.
We consolidated the experience into a seamless ecosystem, allowing users to discover, explore, and shop products without leaving the Dabur UK website.
We developed a quiz for the website that helps users identify their unique needs while showcasing our wide array of products effectively.
Related case studies
Like our work? Give us a little ting.
