We amplified the campaign through a push that built excitement ahead of the launch and kept engagement high throughout. With targeted social media activations, impactful content, and smart digital placements, we helped maximize DRA Homes’ visibility and drive traffic to their website, strengthening their overall digital presence.
DRA Homes
A mega digital campaign designed to announce, amplify, and elevate the reach and visibility of DRA Homes.
ABOUT
DRA Homes is a trusted name in real estate, transforming over 10 million square feet into thriving communities and delivering homes to 12,000+ happy customers. With a commitment to excellence and precision, every project inspires pride in homeownership.
THE ASK
Despite its strong projects and loyal customer base, visibility was limited. To refresh its identity and connect with a wider audience, the brand brought on board Rashmika Mandanna as its national ambassador. ting’s role was to amplify this renewed energy to take DRA’s evolved personality into the digital space, expand its reach into newer markets, and reinforce that DRA isn’t just another builder, but a trusted realtor backed by over four decades of customer faith.
THE SOLUTION
DISCLAIMER
The original film was not produced by ting or ting studios. It was created and shared by the client, and our role was to create cut-downs, adapt it for digital use, and strategically place it across social platforms to maximize impact.
OUR NUMBERS DID THE TALKING
Ting strategically targeted the campaign to reach high-intent audiences through precise targeting and data-led optimization. With a strong focus on performance metrics and continuous optimization, the campaign effectively achieved its desired reach and conversion goals.
- The campaigns generated a total of 311 million impressions and received over 2 million clicks
- Reached 2.2M Website Traffic
- Campaigns achieved 29.2 million video views, with a high retention rate of 22.5 million completions
- 702K post engagements, demonstrating strong audience engagement.
SOCIAL MEDIA AMPLIFICATION
DRA’s social platforms were thoughtfully curated with a mix of Ad film snippets, relevant trends, and timely moments that aligned with the brand’s tone. Every piece of content was crafted with the audience in mind and built around the brand’s larger goal to create a voice of pride and belonging among existing DRA homeowners.
SOCIAL MEDIA CREATIVES
Like our work? Give us a little ting.