Turning got2b’s global identity into a launch built for India.
Services
Content Creation
Client
got2B
Sector
Consumer & Retail
Question
How do you bring got2b to India while staying true to the brand?
Answer
Through bold storytelling and standout commerce built to make people look twice.
got2b came to India with a strong identity built around expressive styling. Our job was to make that work in India without losing what made the brand distinctive.
We brought its bold, experimental spirit to life through a launch video, Q-Commerce and E-commerce banners, creating a connected visual world across awareness, discovery and purchase.
From making the first impression count to making products stand out at the point of purchase, every touchpoint was designed to feel ‘be whoever you want to be with got2b’, while staying relevant to India’s fast-moving audience.
We built got2b’s India launch to show that styling can be anything but routine
We took a static shoot and gave it new life across formats
The client’s static shoot gave us the foundation. We extended it into a broader creative world using AI-generated environments, compositions and motion. Instead of treating every asset as a one-off, we found more ways to make the same product imagery work across the launch
Making every product moment count
We turned the client’s product photography into clear yet creative Q-commerce and product highlight content that quickly shows what each product does, helps people understand it at a glance, and keeps got2b’s look and feel consistent across the launch
Making the "how-to" worth watching
We turned product how-tos into scroll-worthy styling moments showing not just what each got2b product does, but how to use it to get the look you want
Why this launch was anything but basic
We created a bold visual language that made got2b feel instantly distinctive in a crowded category
AI helped us create visual worlds that made the product storytelling more surprising, expressive and ownable
From launch film to "how-to" use videos, Q-Commerce and E-commerce creatives, every asset had a role in taking consumers from discovery to desire to purchase
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