Reviving 20 non-selling SKUs through precision digital acquisition
Services
Performance Marketing
Social Media Advertising
Client
Just Herbs
Sector
Beauty & Personal Care
Question
How do you turn 20 underperforming products into high-revenue SKUs using only Facebook and Instagram in five months?
Answer
Through CLV-based targeting, behavioural retargeting, and audience-specific messaging that converted intent into purchase across every stage of the funnel.
Just Herbs is a premium Ayurvedic beauty brand with a product range built around the power of natural, time-tested ingredients. The brand approached Ting with a focused, high-stakes objective: drive ecommerce sales for 20 of their non-performing products using Facebook and Instagram as the primary channels - and do it within five months. What followed was a disciplined, data-driven acquisition strategy built on deep audience segmentation, Customer Lifetime Value modelling, and continuous creative optimisation. The result was a complete turnaround in product performance, proving that the right targeting architecture can revive even stagnant SKUs.
Audience-first acquisition architecture
Channel-focused acquisition strategies were tailored to each product category, with unique messaging developed for each audience segment. CLV-based offer communication was deployed for high-value users, while user behaviour-based retargeting captured intent at every funnel stage - ensuring no prospect was left behind.
Lookalike scaling and cross-sell strategy
Lookalike and replica audiences modelled on Just Herbs' best customers were built to efficiently expand reach to high-probability buyers. Cross-selling and up-selling of complementary products added incremental revenue on top of the SKU-specific campaigns - increasing basket size and maximising the lifetime value of every acquisition.
~375%
Increase in website clicks
~300%
Increase in unit sales
~380%
Increase in sales revenue
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