Warmth, wrapped and delivered
Services
Performance Marketing
Quick Commerce
Client
Prasuma
Sector
Food & Beverages
Question
How do you command attention and conversions in quick commerce where decisions are made in seconds?
Answer
By building a performance engine fueled by data-driven optimisation, strategic keyword expansion, and high-impact ads.
Prasuma, a pioneer in India's premium frozen and ready-to-eat foods category, has redefined how consumers experience momos, bringing restaurant-quality taste and convenience straight to their homes. Despite strong brand love and rapid category growth, Prasuma faced increasing competition on quick commerce platforms like Blinkit, Swiggy Instamart, and Zepto, where visibility and conversions are driven by smart performance strategies. When we were given the reins of leading this exciting space for them, we adapted a data-led growth strategy that balanced awareness with efficiency. The result was stronger brand recall, accelerated new user acquisition and, a measurable lift in both visibility and sales across platforms.
Driving visibility where decisions happen
Standing out in the quick commerce rush
Quick commerce is a high-speed battleground where consumer decisions are made in seconds and visibility directly impacts conversions. While Prasuma already enjoyed strong brand affinity, increasing competition across Blinkit, Swiggy Instamart, and Zepto made it harder to consistently capture high-intent consumers at the right moment. The challenge was twofold: scale discoverability without driving up acquisition costs, and strengthen brand recall in an environment dominated by impulse-led purchasing and aggressive competitor bidding.
Engineering growth across quick commerce
We built a performance-first quick commerce strategy designed to maximise both visibility and efficiency across platforms. By scaling paid campaigns strategically, expanding high-intent keyword coverage, and continuously optimising bids and placements, we improved discoverability without overspending on already dominant terms. To strengthen conversion and recall, we leveraged high-impact formats including Recommendation Ads, Spotlight Ads, and PCA campaigns that helped Prasuma win key search moments and stay top-of-mind. This data-led optimisation engine enabled stronger organic growth, higher ROAS, and sustained sales momentum across platforms.
Strategic paid media and quick commerce interventions enabled Prasuma to capture high-intent decision-making moments across Blinkit, Swiggy Instamart, and Zepto driving stronger visibility, profitable growth, higher conversions, and sustained ROAS.
A platform-first paid media strategy built to maximise reach, improve discoverability, and drive stronger ROAS across Blinkit, Swiggy Instamart, and Zepto through smarter keyword expansion, campaign scaling, and continuous optimisation.
Expanded and optimised high-intent keyword clusters to improve discoverability, capture incremental search demand, and drive stronger conversions while maintaining cost efficiency and avoiding overspend on already high-performing search terms.
Continuously optimised bidding, placements, and audience targeting to improve budget efficiency, strengthen conversion rates, and maximise campaign performance across Blinkit, Swiggy Instamart, and Zepto through data-led decision making.
Leveraged Recommendation Ads, Spotlight Ads, and PCA Campaigns to capture high-intent consumers at key decision-making moments, improve brand visibility across platforms, and drive stronger engagement, conversions, and purchase consideration.
Strengthened visibility across category and search journeys to improve top-of-mind recall, increase consumer preference for Prasuma, and build stronger brand familiarity in a highly competitive quick commerce environment.
Built a full-funnel quick commerce growth engine that balanced new user acquisition, organic visibility, and sustained sales momentum across Blinkit, Swiggy Instamart, and Zepto to drive scalable and profitable growth.
25%
Increase in organic revenue on Swiggy Instamart
158%
Uplift in ROAS on Swiggy Instamart
69%
Increase in organic sales on Blinkit
81%
Growth in organic sales on Zepto
100%+
Improvement in ROAS and a doubling of paid revenue on Zepto
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