Prasuma
Maximizing ROAS in the Fast Lane of Quick Commerce
Overview
Prasuma is a leading Indian brand in the premium frozen and ready-to-eat momo segment, delivering restaurant-quality taste, clean ingredients, and convenience to households.
Available on platforms like Blinkit, Swiggy Instamart, Zepto, and BigBasket, it caters to urban, time-conscious consumers with chef-crafted recipes, premium fillings, and easy preparation.
Ting has supported Prasuma for 5 years, managing Performance Marketing and Quick Commerce to drive growth and visibility.
Objective
- Accelerate both organic and paid growth while driving new user acquisition.
- Strengthen top-of-mind brand awareness and increase share of voice on core keywords/categories.
- Maximize ROI on ad spend across all platforms.
High-Impact Campaigns, Higher Returns: A Playbook for Paid Success
Scaled Paid Campaigns
Strategically Expanded and optimized paid media across Swiggy Instamart, Blinkit, and Zepto to maximize reach, ROAS, and cost efficiency.
Enhanced Product Discoverability
Improved visibility on high-potential, relevant keywords while reducing spend on terms already ranking strongly in organic.
Leveraged High-Impact Ad Formats
Utilized Inline Search Banners, Recommendation Ads, Spotlight Ads, Smart Campaigns, and PCA Campaigns to dominate key search terms, efficiently acquire new users, and drive top-of-mind awareness.
Outcome
Swiggy Instamart
- +25% Organic Revenue in 6 months by improving product discoverability and keyword visibility.
- 158% ROAS uplift through data-driven optimization.
Blinkit
- +69% Organic Sales in 6 months from enhanced discoverability and keyword targeting.
- Efficient new-user acquisition via Recommendation Ads at lower CPAs.
- Increased brand visibility with Spotlight Ads
Zepto
- +81% Organic Sales in 6 months through optimized discoverability and keyword strategy.
- Strategic use of PCA Campaigns boosted paid revenue and improved overall ROAS by 100%+ while building top-of-mind awareness.
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