MAGICKHOME - CREDAI FAIRPRO
Making Magick Stand Out at Chennai’s Biggest Realty Stage
ABOUT
MagickHome is an interior solutions brand that delivers functional, design-driven spaces, with a strong focus on kitchens and wardrobes.
With over 30 years of experience exporting quality cabinets to the US and Canada, the brand has now made its foray into India with stores in Chennai, Coimbatore, and Bangalore - bringing global craftsmanship to Indian homes.
THE ASK
At CREDAI FairPro, one of Chennai’s biggest real estate events attracting major developers and homebuyers, MagickHome - a newer player in the interiors segment - faced the challenge of standing out amidst larger, well-established brands.
The goal was to:
- Establish MagickHome as a distinctive, innovative brand at the event.
- Drive high footfalls and on-ground conversions at their stall.
THE SOLUTION
At CREDAI FairPro, one of Chennai’s biggest and most prestigious real estate exhibitions that draws leading developers and discerning homebuyers, MagickHome, a young and ambitious interiors brand, set out to make a strong impression among established industry players.
The objective was to position MagickHome as a distinct, design-driven brand that stands for innovation and craftsmanship, while driving high engagement, footfalls, and on-ground conversions at their stall.
WE CREATED SOME BUZZ...
Built anticipation with teaser campaigns and social buzz.
Partnered with influencers like Subiksha Venkat to create online excitement and encourage event visits.
WATCHED THE FOOTFALLS POUR IN...
- Designed interactive activations like Spin the Wheel, branded giveaways, and contests to draw visitors in.
- Distributed QR-enabled keychains that led users to an AR visualiser app, allowing them to customise and visualise their dream home interiors in real time.
- Demonstrated the AR app at the stall - turning curiosity into genuine brand interest.
AND KEPT IT ALIVE ON SOCIALS!
On digital platforms, we created recap videos, customer testimonial content, and highlight reels that extended the FairPro experience online.
This tech-driven, experiential approach positioned MagickHome as a modern, interactive, and customer-focused brand.
OUR NUMBERS DID THE TALKING
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