Bringing a pop of new life to the classic soda can

From the house of I AM, Drink Pariba is a modern take on soda can, offering lightly sparkling drinks in exciting flavours and zero added sugar.

For decades, soda was uninventive, unhealthy, and unexciting. As such, Drink Pariba made a buzz with a simple mantra – make it pop! With exotic and exciting flavours Drink Pariba stood out among its peers with new colours and a range of options that feel out of the norm. 

Drink Pariba came to us with a website that no longer reflected the energy of the brand. The previous experience felt dated, lacked a clear identity, and did not give users enough reason to choose Drink Pariba. It also made it difficult to explore the products or understand the brand at a glance. 

We introduced a story-driven page-flow, refined the visual language with fluid, flowing animations, and used scroll-driven motion to make the experience more dynamic and engaging. We also gave the exotic flavours greater prominence, increased visibility for Drink Pariba’s social content, and built a scalable products section that can expand seamlessly as new SKUs are introduced.