Making India's favourite biscuit brand impossible to miss online
Services
SEO
Client
Parle
Sector
Food & Beverages
Question
How does a legendary legacy brand grow its organic digital presence in a crowded FMCG landscape?
Answer
By combining targeted keyword optimisation, authoritative content strategy, and a powerful backlink ecosystem to dominate search.
Parle is one of India's most iconic FMCG companies, best known for Parle-G, a biscuit that has accompanied generations of Indians. From glucose biscuits to cookies, crackers, confectionery, cakes, rusks, snacks, and staples, Parle offers both value and premium products. With vast distribution, trusted quality, and constant innovation, the brand leads India's biscuit and confectionery market while expanding globally. Ting partnered with Parle to boost organic traffic to its official website, sharpen search visibility for product categories and brand terms, while also improving engagement and brand recall through organic discovery.
Strengthening organic visibility across categories
Standing out in a crowded FMCG search landscape
Despite being one of India’s most iconic FMCG brands, Parle faced increasing competition across branded and category-led searches, making it challenging to consistently maintain strong organic visibility, capture evolving consumer intent, and drive sustained engagement through search.
Being available for more than just branded searches
While Parle already enjoyed high brand recall, the challenge was to expand discoverability for branded queries and strengthen rankings across competitive biscuit, snacks, and confectionery categories to drive incremental organic traffic and new user acquisition.
Driving organic discovery
Building topical authority from the ground up
Targeted high-volume branded, category, and intent-led keywords to build a robust search architecture that improved discoverability and captured consumers across every stage of the search journey, from Parle-G queries to broader biscuit category searches
Content and links that earn trust
We developed SEO-driven, consumer-focused content that established Parle as the authoritative voice in the biscuit and snacks space, while simultaneously securing high-quality backlinks to boost domain authority and trust - creating a compounding flywheel of organic growth.
We combined intent-led keyword optimisation, consumer-first content, topical authority building, and a high-quality backlink ecosystem to strengthen Parle’s organic visibility, improve search rankings across categories, and drive sustained growth in traffic, engagement, and new user acquisition.
Built a robust keyword framework targeting high-volume, branded, category, and generic search terms to capture users across every stage of intent improving discoverability for Parle products while strengthening visibility across competitive FMCG search journeys.
Optimised core brand and product category pages to strengthen rankings for high-intent searches related to biscuits, snacks, confectionery, and staples helping Parle maintain stronger visibility within a crowded FMCG search ecosystem.
Created a structured SEO strategy focused on building topical authority across the biscuit and snacks category through relevant content clusters, stronger internal linking, and search-aligned page optimisation that improved organic discoverability.
Developed SEO-led, consumer-focused content designed to answer search intent, improve engagement, and position Parle as a trusted authority across biscuit, snacks, and FMCG-related search categories while supporting sustained organic growth.
Built a strong backlink ecosystem through high-quality and relevant link acquisition strategies that improved domain authority, strengthened trust signals, and enhanced overall search engine visibility for Parle’s digital presence.
Created a scalable SEO growth engine that combined keyword optimisation, authoritative content, technical enhancements, and backlink building to drive sustained improvements in organic traffic, engagement, and new user acquisition.
12.5%
Rise in organic traffic in the quarter
27.2%
Growth in engaged sessions
13.5%
Increase in new users
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