Parle Products
About
Parle Products is one of India’s most iconic FMCG companies, best known for Parle-G biscuits. From glucose biscuits to cookies, crackers, confectionery, cakes, rusks, snacks, and staples, Parle offers both value and premium products. With its vast distribution, trusted quality, and constant innovation, the brand remains a leader in India’s biscuit and confectionery market while expanding globally.
Objective
- Boost organic traffic to the official website.
- Focus on enhancing search visibility for product categories & brand terms.
- Improve engagement and brand recall via organic discovery.
- Position Parle as a top choice in biscuits, snacks, and FMCG products online.
Keyword Optimisation
Targeted high-volume and long-tail keywords for branded and category terms.
Content Strategy
Built topical authority with SEO-driven, consumer-focused content.
Back Links
Secured high-quality backlinks to boost domain authority and trust.
Strategy
Outcome
In the quarter, Parle saw a 12.53% rise in organic traffic, 27.19% growth in engaged sessions, and a 13.51% increase in new users, strengthening digital visibility, engagement, and brand reach.
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