Piramal Vaikunth x ISKCON
Building a Temple. Awakening a Movement.
The Brief
When Piramal Vaikunth became home to the Sri Sri Radha Govindadeva Mandir, the moment went beyond building a temple, it was about creating a deeply spiritual experience that brought together devotion, architecture, and community.
This led to #GatewayToDivinity, a campaign that transformed the temple’s physical gateway into a symbol of spiritual connection, inviting people not just to see the mandir, but to feel its divinity.
The Idea: #GatewayToDivinity
Every temple is a doorway to something higher. For us, that doorway became the idea itself #GatewayToDivinity.
A campaign that symbolized not just the physical gateway of the ISKCON temple, but the spiritual gateway it opened for thousands of devotees and residents of Piramal Vaikunth. We didn’t want to just show the temple, we wanted people to feel its divinity.
The Prelude - Inviting Curiosity & Reverence
Before the doors opened, we created anticipation with a teaser film unveiling the idea of #GatewayToDivinity.
The film, featuring Shri Gaurangadas Ji, explored the significance of ISKCON’s philosophy, offering a glimpse into the spiritual meaning behind the structure.
This wasn’t just pre-event hype. It was an emotional introduction to the divine energy about to manifest at Piramal Vaikunth.
The Main Event - When Faith Met Scale
On March 17, 2024, the temple opened its doors to over 10,000 devotees. The inauguration was graced by H.H. Radhanath Swami, H.G. Gauranga Das, Ajay Piramal, Dr. Swati Piramal, and Chief Minister Mr. Eknath Shinde marking a truly historic day for Thane.
Our role? To make sure the moment transcended geography. We partnered with top creators and media channels, who helped amplify the event through authentic, community-first storytelling.
Every frame from the temple’s intricate carvings to the gathering of devotees, was captured as a celebration of divinity meeting design.
The Continuation - A Story that Lingers
Post the grand inauguration, we created a cinematic after-film that stitched together the emotion, scale, and beauty of the day extending the conversation beyond the event.
This phase focused on sustaining engagement, allowing audiences to relive the moment and share in the spiritual energy it radiated.
The Takeaway
What began as a sacred ceremony evolved into a powerful digital movement, reaching 20M+ people, driving a 30% rise in engagement, and generating 1,000+ shares across platforms. More importantly, the campaign transformed a real estate milestone into a spiritual and cultural moment for the city.
By blending faith, film, and community, Piramal Vaikunth x ISKCON showed that when meaning leads the message, connection follows, creating a true Gateway to Divinity.
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