A story of great triumphs

In Procam’s 37-year legacy of revolutionising the face of multiple sports in India, every step has been nothing short of a milestone, sparking a movement in every arena. They have played a pivotal role in elevating India’s fitness culture and mass participation movement, through landmark events like the Tata Mumbai Marathon, while also promoting tennis, cricket, rugby, squash, football and more, nurturing athletes across varied sports.

Despite their comprehensive journey, Procam was perceived as an “events” company, largely known for organising marathons versus a revolutionary force in Indian sports. Our challenge was to capture and represent their legacy comprehensively, in a way that fits their personality. We started with a thorough brand strategy that identified their persona as that of an “outlaw”. We translated this into the website, mapping every significant milestone in an engaging, seamless and coherent way.

To achieve this, we deviated from the norm and reimagined the information architecture, allowing the website to unfold like a story. We made the experience seamless through fast and optimised micro interactions, creating a high-impact, immersive website, in its language and appeal.