Procam
A New Digital Home for India’s Sporting Pioneer
From Marathons to Movements
Procam International is India’s premier sports management company, best known for organizing world-class distance running events such as the TCS World 10K, Airtel Delhi Half Marathon, and the Tata Mumbai Marathon. With decades of experience in curating iconic sporting experiences, Procam has played a pivotal role in elevating India’s fitness culture and mass participation movement.
Procam in Motion: A Scrollytelling Experience
Procam approached ting with a clear ambition: to reposition itself as a front-runner in shaping the sporting landscape of India. While its legacy of iconic marathons was well-established, the brand needed a digital home that reflected its vision, credibility, and leadership.
The brief was simple yet powerful:
Establish Procam as a key force in India’s sports movement, not just as an event organizer.
Showcase its journey and milestones in a bold, contemporary format that would resonate with stakeholders across athletes, brands, and institutions.
In response, ting crafted a scrollytelling-led homepage—an immersive, narrative-driven experience that brought Procam’s story to life with motion, design, and interactivity.
This marked a shift from a static web presence to a digitally dynamic brand destination, reinforcing Procam’s role in powering the future of sport in India.
Worth a right swipe...
PGP Glass
Elevating PGP Glass for the World Stage
Welspun One
Reimagining Corporate Presence for India’s Grade A Logistics Pioneer
Vedanta Limited
Re-imagining the digital flagship of India's biggest Metals and Mining company
Like our work? Give us a little ting.