Chasing records, breaking the internet
Services
Social Media Strategy
Creative Campaign Development
Digital Content & Video Production
Client
Sunrisers Hyderabad
Sector
Sports & Fitness
Question
How do you keep a passionate fanbase engaged throughout a long IPL season while navigating broadcast limitations, maintaining relevance, and creating viral, fan-first moments?
Answer
A comprehensive social strategy featuring match-day campaigns, viral player moments, relatable content, and localised storytelling to keep SRH fans engaged all season.
The challenge was to develop a strategy that could deeply connect with Sunrisers Hyderabad’s diverse and passionate fanbase while maintaining consistently high engagement, regardless of on-field performances. With the IPL being a high-intensity tournament, it was crucial to keep fans engaged not just during wins, but throughout the season.
Additionally, strict broadcast guidelines limited the use of match footage, requiring a creative, agile, and fan-first content approach. The strategy needed to focus on real-time engagement during matches, relatable content, and player-driven storytelling that resonated with audiences. Balancing speed, relevance, and compliance while creating memorable digital moments became key to sustaining excitement and strengthening the bond between the team and its fans.
Orange. Loud. Proud.
High-energy creatives that captured SRH’s fire
The content strategy focused on moment-driven, player-led storytelling that reflected SRH’s intensity and identity. High-energy match moments, bold visual styles, and diverse design approaches created standout creatives, while real-time storytelling and narratives kept the content fresh, visually striking, and consistently engaging throughout the season.
A real-time content engine built around match-day moments ensured consistent engagement throughout the IPL season. Player reactions, celebrations, and high-energy creatives captured SRH’s intensity, while visually striking designs and fan-first storytelling kept conversations active and audiences engaged.
Content tapped into regional culture, movies, and pop-culture moments to resonate with SRH’s core audience. By capturing the pulse of fans through relatable narratives and culturally relevant creatives, the strategy strengthened emotional connection and drove higher engagement.
The fan-first strategy transformed SRH’s social media presence into an active digital community. Increased engagement, stronger player-fan relationships, and relatable match-day storytelling drove deeper connections. This momentum strengthened brand loyalty, encouraged active participation, and fostered a more connected, passionate fanbase throughout the season.
800K
New followers added across platforms
4.4M
Total community size achieved
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