Sunrisers Hyderabad
Chasing Records, Breaking the Internet

Background
In 2019, ting embarked on a transformative journey with Sunrisers Hyderabad, a prominent franchise in the Indian Premier League (IPL). The challenge was to serve as the extended marketing arm for SRH, as the core focus was dependent on Social Media. The chase was clear: leverage all digital platforms to engage and expand the community by bringing players closer to the fans and create unforgettable content that gets the league talking.

Challenge
The challenge was to create a strategy that would deeply connect with SRH's diverse fanbase while maintaining high engagement, regardless of on-field performances. The aim was to keep fans engaged during matches, and ensure content resonated with the audience while adhering to the IPL’s stringent broadcast guidelines.

Social Media Strategy
A comprehensive social media strategy was executed, focusing on content ideation, video production, and distribution tailored to SRH’s fan sentiment. This involved devicing match-day campaigns including viral player footage, relatable posts, and localised content to resonate with a diverse audience.

Outcome
- Increased Engagement: Significant rise in social media interactions.
- Fan Base Growth: The SRH social media following grew by 800k, reaching a total of 4.4 million.
- Enhanced Loyalty: Fans showed increased loyalty and active participation in engagement activities.
- Stronger Player-Fan Bonds: Direct interactions between players and fans surged, creating more personal connections.
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