Vadilal
A digital campaign to spark conversations, drive virality, and make Vadilal the voice of everyday humor.
ABOUT
Vadilal is one of India’s most loved ice cream brands, serving generations with classic favorites and innovative flavors. On social media, it’s right where the pulse of India is with trending memes, viral moments, and everyday quirks. Fun, relatable, and always in the conversation, Vadilal doesn’t just serve ice cream, it serves moments everyone can relate to.
THE ASK
To create a lighthearted, relatable campaign that celebrates life’s awkward moments, turning them into opportunities for laughter and connection. The goal was to engage younger audiences while strengthening emotional resonance with families.
THE SOLUTION
Zara Muskuraye, Vadilal Khaiye
Through a series of humorous, slice-of-life digital films and social media content, Vadilal invited people to laugh at life’s little awkward moments through its mischievous partner-in-crime Vaddy, who became the voice of every awkward Indian online. The tone was light. The message was simple. When things get weird, just smile and grab a Vadilal.
DISCLAIMER
The original film was not produced by ting or ting studios. It was created and shared by the client. These were for the launch of the campaign. Our role was to amplify this campaign on social media.
What the numbers promised, the campaigns delivered.
It achieved over 55.2 million reach, 43.9 million views, 2.2 million+ engagements, 89K likes, 1.2K comments, and 3.6K shares across platforms. With fans speculating whether Vaddy was Ranbir Kapoor’s secret account, the campaign organically went viral.
SOCIAL MEDIA AMPLIFICATION
We sustained the campaign with a steady flow of relatable memes and engaging content that kept audiences hooked. Every post sparked ZMVK-style conversations with people commenting, sharing, and joining the fun. The buzz grew organically as netizens tagged friends, remixed ideas, and added their humour, driving engagement, fuelling virality, and keeping the brand at the centre of online chatter.
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