Crafting a crowd-pleaser not meant for the ‘crowd’
Services
Identity
Packaging
Website Design & Development
Client
I and Me General Trading
Sector
FMCG
Question
What happens when coffee and character both come bottled together?
Answer
A brand brimming with attitude is born.
I & Me Coffee is a UAE-based packaged coffee brand built for those who appreciate coffee in its purest form. Crafted from 100% Arabica beans and presented in a sleek aluminium bottle, its cold brew is uncompromising. No milk, no sweeteners, just coffee as it is meant to be.
In a category often softened to appeal to the masses, I & Me wanted to stand apart with a clear, singular point of view. The brand wanted to embrace a bold, no-nonsense attitude, and speak directly to individuals who value authenticity over embellishment.
This thinking shaped everything from its identity to its digital presence, creating a brand that felt distinct, self-assured, and true to its character.
The identity was born out of the idea that coffee is a personal ritual. That thinking shaped an identity that feels simple, direct and human. The lowercase typography removes hierarchy and softens the tone, making the brand feel approachable, yet confident in its skin. The teal accent adds clarity and a contemporary edge, balancing warmth with modernity.
Built on Next.js, the website is coded to deliver fast, seamless performance through automatic code splitting, image optimisation, and static generation. Pre-rendered pages and CDN delivery ensure speed, smooth 3D interactions, and improved SEO.
Immersive 3D elements bring the coffee to life, creating depth and movement without slowing the experience. Each interaction is designed to feel fluid and intuitive, drawing users into the brand’s world.
A clean design language lets the product and its attitude take centre stage. Thoughtful use of space, typography, and motion ensures clarity while maintaining a distinct, confident presence.
Like our work? Give us a little ting.
