Nykaa Pro
Makeup spoke. Pride answered.
#ProForPride
For years, makeup has been a vibrant and colorful method to express what one feels and translate it externally. #PROForPride - an effort made to recognize and express what PRIDE means to the LGBTQIA+ community. With this campaign, we wanted to empower the expression of makeup with how they felt about being a part of the community
Campaign Objective
To significantly boost community outreach by leveraging a three-way discussion (involving our PRO, the model, and the audience) centered on identifying the single most resonant word that defines the emotional experience of being part of the LGBTQ community.
The Ting Touch
Our campaign successfully generated authentic content that resonated deeply with the LGBTQI+ audience. The idea was to build a series of reels and stories. We featured five models and influencers from the community, each receiving a custom Pride look which interpreted one single, powerful word- Love, Individuality, Freedom, Courage, or Confidence that defined their unique experience and personal relationship with Pride.
By blending profound self-expression with the transformative art of makeup, we created a relatable and meaningful dialogue about identity. This commitment to genuine emotional expression was highly successful, driving a significant growth in our follower base.
Outcome
More than just a campaign, this Pride initiative created an inclusive space where PRO artists could powerfully express their art through personal narratives, while simultaneously empowering models to be their true, expressed selves. This focus on deep authenticity was a clutter-breaking strategy that ensured the campaign stood out and was highly noticeable against the backdrop of all other BAU content.
Worth a right swipe...
Chambor
My Skin My Match
O.P.I
Colourful Chaos of India
Linen & Linens
Defining Grace in the Festive Rush
Like our work? Give us a little ting.