#GroWithPRO: When Opportunity Meets Ambition

Services

Social Media

Content Creation

Influencer Marketing

Digital Content & Video Production

Client

Nykaa PRO

Sector

Consumer & Retail

Question

How could we make Nykaa PRO’s Women's Day campaign have a real-life impact?

Answer

Create an opportunity to make it the beginning of a woman’s career.

For Women's Day 2023, Nykaa PRO wanted to create a campaign that delivered impact beyond awareness.

The objective was simple: empower aspiring beauty professionals from underserved communities by giving them access to the education, mentorship and opportunities needed to build careers of their own.

To bring this vision to life, we created #GroWithPRO; an initiative designed to help talented women take their first step towards self-empowerment.

Partnering with Project Bala and Hum Hai Junoon, we brought together 12 aspiring beauty professionals for a 3-day learning experience led by industry experts and veterans. Through hands-on training in makeup, hairstyling, and saree draping, the women gained practical skills, mentorship and professional starter kits designed to support them beyond the workshop itself.

What began as a Women's Day initiative soon became a story about opportunity, confidence and growth.

A Women's Day initiative designed for impact.

For #GroWithPRO, Ting partnered with Nykaa PRO to shape every stage of the initiative. From planning the three-day offline workshop and identifying mentors to creating participant kits, merchandise, and content, every element was designed to create meaningful impact on-ground and tell a story that could inspire many more beyond the workshop.

It started with a chance to learn

The hero film documented the three-day experience that brought aspiring beauty professionals and industry experts together under one roof. Across training sessions, mentorship conversations and hands-on learning experiences, the women gained practical knowledge that could help them build careers of their own. But the film wasn't just about teaching new skills. It was about creating access to opportunities that many aspiring beauty professionals rarely get. Because sometimes, all it takes is one opportunity to change what comes next.

The story didn’t end there

A year later, we returned to the women whose journeys had begun with #GroWithPRO.
What started as a 3-day learning experience had become something much bigger: a stepping stone towards building careers in the beauty industry. The follow-up film captured their progress, their experiences and the impact the initiative continued to have on their professional journeys. Because the true impact of an opportunity isn't measured when it's given. It's measured in what happens after.

What made #GroWithPRO work

Tools to turn learning into action

Each of the 12 women received a PRO kit equipped with essential beauty tools, ensuring the learning didn't end when the workshop did. The goal wasn't just to teach skills, but to help the women continue practising and building confidence independently.

Designed for impact

The workshop was created in a way where every aspect of #GroWithPRO would create a meaningful impact on-ground, online, and more importantly, for the women who would begin their journey.

Taking the story further

The initiative extended beyond the workshop through a comprehensive content ecosystem that included films, reels, stories, statics and a PR strategy that helped the campaign reach audiences far beyond the participants themselves.

Keeping the conversation growing

To amplify the initiative, we developed a content ecosystem of reels, stories and statics that extended the #GroWithPRO story across social media. The content brought visibility to the initiative, celebrated the women's journeys, and reinforced Nykaa PRO's commitment to empowering the next generation of beauty professionals.