How PGP glass achieved 80% more page 1 keywords in 6 months
Services
SEO
Client
PGP Glass
Sector
Industrial & Manufacturing
Question
What did Ting do to improve digital visibility for PGP Glass?
Answer
Ting executed a 6-month SEO strategy focused on technical SEO, on-page relevance, and off-page authority to systematically improve PGP Glass’s digital visibility.
Strategic SEO Framework Built for Scalable Organic Growth
To strengthen PGP Glass’s visibility in a competitive B2B manufacturing market, Ting implemented a scalable SEO strategy focused on authority, discoverability, and long-term growth. The strategy began with structured keyword clusters aligned with buyer intent across categories such as glass bottle manufacturers, cosmetic packaging, pharmaceutical glass packaging, and glass container solutions. Instead of targeting isolated keywords, interconnected content ecosystems were built across landing pages, product categories, blogs, and supporting assets to improve topical authority and semantic relevance.
Ting also executed 1000+ off-page submissions across manufacturing directories, B2B marketplaces, PR platforms, guest posting networks, and industry portals to strengthen domain authority and brand visibility.
Advanced on-page optimisation included metadata enhancements, schema implementation, internal linking, URL refinement, and AI Search Optimisation focused on conversational queries, featured snippets, FAQs, and AI-driven discovery platforms.
Ranking gaps on high-intent commercial keywords
For a company of PGP Glass's stature, the gap between its manufacturing capabilities and its Google rankings was stark. Core commercial keywords like 'glass bottle manufacturers' and 'fragrance bottle manufacturers' - terms that procurement heads and brand managers search for when shortlisting suppliers - were not delivering Page 1 visibility. For a B2B brand, invisibility at this stage means invisibility from the buying conversation entirely.
Technical SEO issues silently undermining crawlability
A detailed audit uncovered crawl and indexation errors, broken links, and gaps in site security that were quietly suppressing rankings. Core Web Vitals scores including page speed and mobile responsiveness, were below benchmark. Critical structural elements like schema markup, sitemaps, robots.txt, and canonical tags were either absent or misconfigured, meaning Google couldn't reliably discover and rank PGP Glass's most relevant pages.
Ting designed a six-month SEO transformation plan built on three interconnected pillars, each engineered to resolve a distinct layer of PGP Glass's digital visibility challenge. The sequencing was deliberate: technical foundations first, on-page relevance second, and off-page authority third.
Ting first strengthened PGP Glass’s technical SEO foundation by fixing crawl and indexation issues, broken links, Core Web Vitals, mobile responsiveness, and site security. Structured data, sitemaps, robots.txt, and canonical tags were optimised to improve Google’s crawlability and ranking efficiency.
Once the technical foundation was established, Ting implemented strategic keyword mapping aligned with high-intent manufacturing searches. Meta tags, headers, image alt text, and internal linking were optimised to improve relevance, CTR, and topical authority - creating a site structure closely aligned with buyer search intent.
To strengthen domain authority, Ting executed a targeted off-page SEO strategy focused on acquiring high-quality backlinks from packaging, pharmaceutical, and sustainability platforms. Thought-leadership content around glass sustainability further earned editorial coverage, improving credibility, authority, and long-term organic visibility.
Developed structured keyword clusters aligned with buyer intent across manufacturing verticals to improve topical authority, strengthen internal linking, expand long-tail keyword visibility, and increase discoverability across multiple stages of the B2B search journey.
Executed 1000+ off-page submissions across high-authority business directories, manufacturing portals, B2B platforms, PR sites, and guest posting opportunities to strengthen backlink quality, domain authority, brand discoverability, and search relevance.
Implemented enterprise-level on-page SEO improvements including metadata optimisation, internal linking, schema enhancements, URL refinement, image optimisation, and search-intent-driven content alignment to improve crawlability, rankings, and user engagement.
Optimised content for AI-driven discovery and Answer Engine Optimisation by improving semantic relevance, FAQ structures, conversational query targeting, featured snippet visibility, and machine-readable content for emerging AI-powered search ecosystems.
Continuously monitored keyword rankings, crawl performance, technical health, backlink growth, SERP visibility, competitor movements, and user engagement signals to identify optimisation opportunities and maintain sustainable organic growth momentum.
Measured at the six-month mark, the results validated every layer of the three-pillar approach with improvements across commercial rankings, traffic quality, and brand discoverability.
+80%
Ranking
PGP Glass expanded Page 1 visibility across high-intent B2B search queries.
+46%
Impressions
Search impressions nearly doubled, expanding PGP Glass’s visibility across high-intent buyer searches.
+24%
Clicks
Higher rankings and optimized meta descriptions increased qualified, high-intent organic traffic.
+18%
Traffic
Enhanced technical SEO, content relevance, and domain authority increased qualified organic traffic.
−7%
Bounce Rate
Improved content relevance boosted engagement, reduced bounce rates, and strengthened SEO performance.
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