Knighted in the stars
Services
Content Creation
Campaign Strategy
Social Media Management
Client
Kolkata Knight Riders
Sector
Sports & Fitness
Question
How do you make a jersey launch feel special, unique and part of history?
Answer
By building a campaign that is literally out-of-this world. The idea reflects the persona of KKR and its owners Shahrukh Khan and Juhi Chawla.
The Kolkata Knight Riders, also known as KKR, are a professional team based in Kolkata, that competes in the Indian Premier League (IPL).
The franchise has gained immense popularity due to its association with celebrity owners and has also won the championship 3 times - 2012, 2014 & 2024
With every IPL trophy lift, a star is added to the jersey and with KKR being defending champions - we were tasked to create a one-of-a-kind jersey reveal
Our thought? Korbo, Lorbo, Jeetbo (we will do, we will fight, we will win) is the team motto and writing it in the stars means we reach for them. So, we did that - literally. And we have certificates to prove that.
In the KNIGHT sky
Kolkata loved 3
From iconic places to everyday moments, people were obsessed with 3 because the third championship meant being part of a bigger legacy in the sport. We also launched the campaign on 3/3/2025. It was all about knowing that sky is the limit to creativity.
Behind the Stars
From the STARS to SOCIAL
After KKR officially had 3 stars in the sky, it was time to redefine sports marketing conversations on social media through creatives and teasers that intrigued people about something cosmic is going to be part of the KKR legacy. The social media feed was carefully curated to look like a launch that was truly out of this world.
Film was a starry affair
The sky was the limit
57M+
Impressions
4M+
Engagement
137K+
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