Ranking a global exotic fats manufacturer where it matters most
Services
SEO
Client
Manorama Industries Limited
Sector
Manufacturing
Question
How do you put a niche B2B manufacturer of exotic fats and oils on the first page of Google for high-intent global search terms?
Answer
Through targeted technical SEO, strategic content creation, and high-authority link building - built around the keywords that matter most to international buyers.
Manorama Industries, established in 2005, specialises in manufacturing and exporting exotic fats and oils - including Sal butter and Mango butter - serving the food and personal care industries globally. With a strong sourcing network across India and Africa, Manorama has built a reputation as a reliable, high-quality supplier to international markets. The brand partnered with Ting to achieve a specific, measurable goal: rank plant-based butter keywords on the first page of Google's search results, driving qualified organic traffic from buyers actively searching for their products. The engagement combined on-page optimisation, continuous technical SEO, and a content-driven link-building strategy to deliver sustained ranking improvements and significant traffic growth.
Content and links that built authority
Keyword-rich, relevant content was published on high-authority external websites to generate quality backlinks that elevated Manorama's domain authority. Simultaneously, targeted blogs using primary keywords were published on-site and strategically interlinked - building both search engine authority and a richer, more navigable on-site experience.
Technical SEO that kept rankings climbing
The website was continuously optimised for technical SEO - ensuring proper crawling and indexation by Google at every stage. Site speed, mobile responsiveness, crawl health, and structured data were monitored and maintained, creating a technically sound foundation that allowed content and links to perform at their highest potential.
+85.44%
Website traffic growth (YoY)
50%
Keywords ranking on Page 1 of Google SERP
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