Tata Capital
About
Tata Capital Limited is the flagship financial services company of the Tata Group, is a non-banking financial company offering a wide range of financial solutions. Its services span Commercial Finance, Consumer Loans, Wealth Services, and distribution and marketing of Tata Cards.
Objective
Ting partnered with Tata Capital to drive brand recall and market visibility. The campaign aimed to position Tata Capital as a trusted financial partner, create meaningful conversations, and leave a lasting impression in a highly competitive financial services market.
Digital Strategy for Tata Capital – Brand Recall Campaign
Awareness & Reach
- Platform Focus: Meta (Facebook, Instagram), YouTube, Google Display Network.
- Ad Formats: Short-form video ads, static awareness creatives, carousel storytelling.
- Creative Approach: Emphasize brand values and mission. Use relatable real-life financial scenarios to make messaging memorable. Include strong visual branding and consistent tone for higher recall.
Engagement & Consideration
- Sequential Storytelling: Serve follow-up ads to people who engaged with awareness content.
- Content Strategy: Financial tips, customer success stories, product explainer videos. Carousel ads showing different solutions from Tata Capital.
- Interactive Ads: Polls, quizzes, or Q&A formats on Meta to deepen engagement. Media Strategy Digital Strategy for Tata Capital – Brand Recall Campaign
Retargeting & Recall
- High-Frequency Retargeting: Target users who viewed videos, engaged with posts, or visited landing pages.
- Personalized Messaging: Serve dynamic ads reinforcing brand trust and credibility.
- Branded Search Campaigns: Bid on branded keywords and category-related terms to stay top-of-mind.
Influencer & Content Marketing
- Partner with finance creators and micro-influencers for short video collaborations.
- Distribute branded content on platforms like LinkedIn and YouTube to build thought leadership.
Measurement & Optimization
- Track brand lift metrics: ad recall, engagement rate, and video completion rate.
- Continuously optimize creatives based on CTR and watch time.
- A/B test messaging and creative angles to find the most memorable narrative.
Outcome
- 203M+ Unique Reach
- 333.4M+ Impressions
- Frequency 4
- Video Views 61M+
- CTR of 31% on Twitter
- Link clicks 8.1Mn+ clicks to website achieved.
Outcome
The campaign achieved 203M+ unique reach and 333.4M+ impressions with a frequency of 4. It garnered 61M+ video views, a 31% CTR on Twitter, and drove over 8.1M link clicks to the website.
Worth a right swipe...
Welspun One
Reimagining Corporate Presence for India’s Grade A Logistics Pioneer
Anupam Rasayan
From India to the World: Anupam Rasayan Online
Like our work? Give us a little ting.