203 million reasons to remember

Services

Performance Marketing

Social Media

Client

Tata Capital

Sector

BFSI / Financial Services

Question

How does a trusted financial brand cut through the noise and create a lasting impression across a fragmented digital landscape?

Answer

Through a full-funnel brand recall campaign that blended sequential storytelling, high-frequency retargeting, and influencer amplification across every relevant platform.

Tata Capital Limited is the flagship financial services company of the Tata Group - a non - banking financial company offering a wide range of solutions spanning Commercial Finance, Consumer Loans and other Wealth Services.

Ting partnered with Tata Capital to drive brand recall and market visibility, positioning the brand as a trusted financial partner and creating meaningful conversations in one of India's most competitive sectors. The campaign ran across Meta, YouTube, Google Display Network, and Twitter (Now, X), leveraging short-form videos, carousel storytelling, and real-life financial scenarios to make messaging relatable and memorable.

Turning trust into recall at a massive scale

From awareness to deep engagement

We built awareness through platform-optimised ad formats such as short-form videos, static creatives, and carousel storytelling. We then served sequential follow-up ads to those who engaged. Financial tips, customer success stories, and product explainer videos kept audiences moving through the funnel while interactive formats deepened connection.

Retargeting and influencer amplification

High-frequency retargeting ensured the brand remained consistently top-of-mind among users who had already engaged with the campaign. At the same time, finance creators and micro-influencers on LinkedIn and YouTube sparked authentic conversations, amplified credibility, strengthened thought leadership, and helped build trust at scale, creating a powerful combination of awareness, engagement, and brand recall.

Scaling trust, amplifying impact

By combining high-frequency retargeting with authentic, creator-led content, the strategic campaign significantly strengthened long-term brand recall. This approach successfully built consumer trust and drove deep, meaningful engagement among high-intent audiences to accelerate conversions.

Platform-led scaling

A platform-first paid media strategy built to maximize reach, improve discoverability, and capture high-intent audiences. By optimising content for unique channel behaviors, it drives sustainable brand growth and higher conversions.

TOF expansion strategy

Audience & awareness focused. Top of the funnel expansion strategy engineered to scale brand awareness by introducing the brand to fresh, untapped audiences through lookalike modeling, broad contextual targeting, and high-impact educational content.

Performance optimisation

A performance optimization strategy built to maximize Return on Investment through continuous A/B testing, real-time data analysis, and agile budget reallocation. This ensures media spend is constantly directed toward the highest-performing channels.

From blink-worthy to scroll-stopping

We brought the campaign to social by turning everyday moments into relatable content. Through topical storytelling and engaging copy, we drove conversations while reinforcing Tata Capital's promise of fast, hassle-free loans.