You Care Lifestyle
Pink Tiger by Luke Coutinho
About
Pink Tiger by Luke Coutinho is a health and wellness initiative co-founded by Luke Coutinho, a leading expert in integrative nutrition and lifestyle coach. It serves as an independent verification platform that conducts third-party lab tests on foods, supplements, and wellness products to ensure ingredient authenticity and product integrity. The platform champions clean living through verified information, transparent testing, and education-led awareness.
Challenge
People often assume products are clean or safe just because they’re marketed that way. Our goal is to change that perception and make verification the norm, showing that true confidence comes only from proven, tested products.
Content Approach
While everyone today talks about clean eating and healthy living, few explain how to truly live it, what to eat, what to avoid, or which supplements are genuinely safe. That’s the gap our content fills. Pink Tiger doesn’t just advocate wellness; it decodes it. Every piece of content is created to simplify information and empower people to make informed choices.
Objective
To position Pink Tiger as India’s most trusted verification system for food, supplements, and wellness products. Every communication reinforces one idea: trust must be earned, not assumed. Through verified data and transparent storytelling, the goal is to reshape how people understand wellness, from marketing-driven to evidence-driven.
Outcome
We positioned Pink Tiger as a trusted voice in the wellness space, building stronger trust and engagement among our audience. By simplifying complex information through engaging storytelling, we shifted perceptions of wellness from being a trend to a conscious, science-backed choice. This approach led to a noticeable increase in overall social metrics in terms of saves and shares.
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