O.P.I
Colourful Chaos of India

ABOUT
OPI India is the Indian arm of the global beauty brand from the house of Wella, originally part of The Coty Group.
For over five years, they have been our esteemed client. They presented us with the challenge of launching their local collection in India, leading to the creation of the "Colorful Chaos of India" campaign, which celebrated the vibrant colors and diversity of Indian culture.

Objective
The objective was to create excitement around a limited-edition nail polish collection through dynamic visuals, quirky packaging, and engaging social media content that appealed to a wide audience, highlighting the collection’s unique local influence.
Influencer Activation
To amplify the campaign, we collaborated with influencers across the beauty space. These influencers shared their personal experiences with the nail polish collection through engaging videos.
By showcasing the collection’s vibrant colors and playful packaging, they helped generate buzz, engage their followers, and extend the campaign’s reach.
Packaging & Naming
The collection featured unique packaging with quirky local names like “That’s How We Dhol” and “Colour My Khatta,” adding a layer of exclusivity and excitement around the collection.
Photoshoot
A visually captivating photoshoot was executed, blending traditional elements with modern styles. The shoot not only highlighted the nail polish collection in a culturally vibrant yet trendy context but also aligned perfectly with the campaign’s social media strategy to drive engagement and visual storytelling across platforms.

Social Media
Social media platforms like Instagram, Facebook, and Youtube were key to maximizing visibility for the campaign.
Influencer content and photoshoot images played a crucial role in spreading the word and engaging a wider audience.

Outcome
The campaign achieved high engagement across social media platforms, received positive feedback from consumers and influencers, and resulted in a notable sales boost due to the limited-edition packaging.
Additionally, it garnered international approval from OPI’s headquarters, enhancing OPI India’s visibility and solidifying its position in the Indian beauty market.
Worth a right swipe...
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