American Tourister
Redefining travel style, one frame at a time
About
American Tourister, the global luggage giant from the house of Samsonite, is India’s largest lifestyle luggage brand. With a portfolio that spans style, durability, and everyday functionality, the brand needed its digital presence to match the same energy.
Our task? To reimagine their visual identity across marketplaces and upgrade content for 900+ products, a challenge as exciting as it was massive.
Objective
- Refresh and revamp product visuals through a large-scale photoshoot (900+ products).
- Elevate the Amazon shopping journey with upgraded A+, B+, and brand store content.
- Create a premium visual identity that stayed consistent across multiple online marketplaces.
Photoshoot
A mammoth 35-day shoot brought the project to life. From high-precision technical studio captures to vibrant outdoor lifestyle shots, we covered it all. With diverse models, striking setups, and detail-rich photography, the visuals showcased not just the luggage, but the lifestyle it represents. The result was a content bank that was as versatile as the brand itself.
Location
A mix of urban and travel destinations highlighted the products' versatility. Urban settings added a modern vibe, while travel destinations showcased their adaptability across diverse environments, positioning the luggage as perfect for both everyday and aspirational lifestyles.
Team
A talented team of over 75 professionals brought the vision to life. Designers, videographers, content writers, and creative directors worked together seamlessly to craft visuals that showcased the products in their best light, ensuring every shot aligned with the brand’s premium identity.
Styled for the journey, captured in every shot
Packing a punch of style in every frame
Outcome
The refreshed content strategy gave American Tourister a big visibility boost, making its brand shine across marketplaces.
With upgraded A+ and B+ content, engagement went through the roof with more clicks, more scrolls, and plenty of cart adds!
The result? A solid sales bump, all thanks to the fresh content. Plus, a sleek new visual identity helped build trust, making American Tourister the ultimate choice for modern travellers.
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