The Strategy

Every idea came to life because it was already alive in us. Childhood memories of sneaking sweets, sharing plates, laughing over small joys, all bubbled up naturally. Our brainstorms felt like hopping into a festival time machine, and every insight was a memory we got to play with. 

Karva Chauth was all about the sweetness of togetherness, the tiny rituals and secret smiles that stick with you forever, moments we remembered from our own families. Navratri had its own rhythm and flavour, fasting mornings, regional snacks, and the kind of joyful discipline only childhood celebrations can teach you. Diwali, as we all agreed in unison, was pure heart, full of laughter, lights, and the smell of sweets everywhere like we remembered, sparking stories of cousins, getting ready for pooja, and chaotic family fun. 

Haldiram’s Dubai added a first-time twist. Celebrating Diwali there meant capturing the feeling of home away from home, making every moment hit just that little bit harder. 

Each festival had its own beat, flavour, and emotion, but all carried the warmth and sweetness that only Haldiram’s can bring. The result was campaigns that did not just tell stories, they made you feel them, smile, and remember your own festivals.

The Ting Touch

It started with 3 days of planning an entire shoot at the Haldiram’s flagship store in Delhi. The result? 4 impeccable videos, all tempting the viewers (and our team) to dive right into everything the store offered as part of their Navratri thaali offerings. 

While part of our team was working hard in Delhi, shooting (and feasting), the other half in Mumbai was busy closing 25 unique social media assets ranging from wish posts to store experiences, delectable food concepts, and engaging stories, all in under 15 days. 

Then came a Sunday that didn’t slow us down. 5 shoots in 19 hours? Challenge accepted. The studio was booked, setups changed in record time to match the mood for Navratri, Karva Chauth, and Diwali in India and Dubai. 

How did we do it? Laughing, sharing stories, and sneaky bites of laddoos and kaju katli! 

And just like that, in 3 weeks our in-house team turned these moments into videos, reels, stories, and interactive posts under tight deadlines. Managing concept, production, and rollout under one roof gave us full creative control, producing content that looked stunning, told the story flawlessly, and performed beautifully across digital platforms.