IAm Superjuice
Superjuice Goes Global with Digital Storytelling
Overview
IAm Superjuice is part of the IAm Group, a Netherlands-based health beverage company known for its bold branding, clean formulations, and vibrant consumer appeal.
With a growing footprint across Europe, the brand brings together wellness and taste through a range of 100% natural fruit juices, positioned for the new-age health-conscious consumer.
A Single Pager Built for a Global Stage
As the IAm Group prepared to enter the U.S. market, it engaged ting to reimagine its digital presence with the goal of capturing attention from retailers and distributors in North America.
Key objectives included:
Create a refreshed online presence that would act as a powerful first impression for potential U.S. partners and retail buyers.
Instead of a full-scale website, ting proposed a high-impact single-page website—lean, immersive, and product-first.
The site featured scroll-triggered animations and integrated 3D motion elements, delivering an engaging, interactive brand experience on par with cutting-edge FMCG brands globally.
This was a standout example of FMCG website development where minimal content met maximum visual storytelling—driving memorability and market interest with precision.
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