Steve Madden
Kickin' It with Steve Madden
About
Steve Madden is a globally recognized footwear brand known for its bold designs and innovative styles. Since its inception in 1990, the brand has maintained a reputation for cutting-edge fashion, appealing to style-conscious individuals around the world.
Objective
The primary objective was to adapt Steve Madden's global image to resonate with local consumers, establishing a strong connection with India’s young, fashion-forward demographic.
Campaign
We developed a bold digital strategy for Steve Madden, focusing on a series of thematic approaches tailored to the preferences of India’s Gen Z. Through engaging, visually compelling content across social media platforms, we enhanced the brand’s connection with the young, fashion-forward audience in India.
Social Media Impact
Our efforts successfully strengthened Steve Madden's position across multiple fashion segments, fostering deeper brand love and building a loyal following.
Through targeted social media campaigns, we created content that resonated with India’s Gen Z, significantly boosting engagement.
With 27.6M video views, 7.9M reach, and an increase of 102K followers, we elevated the brand's visibility and solidified its social media presence.
Like our work? Give us a little ting.