Pluckk
Taste the Freshness, Feel the Difference
About
Pluckk is an online grocery delivery service offering premium, exotic fruits and vegetables, delivering farm-fresh produce straight to your door.
To stand out in a competitive market, Pluckk partnered with the iconic Kareena Kapoor, elevating the brand’s image.
The challenge was to design a compelling GTM strategy that leveraged Kareena’s influence, establishing Pluckk as the top choice for consumers.
Strategy
The campaign aimed to maximize reach and engagement through a multi-channel approach, with a key highlight being television commercials (TVCs) featuring Kareena Kapoor in a vibrant, fresh setting, enjoying Pluckk's premium produce.
The core idea centered on her endorsement, reinforcing her trust in the brand, with the powerful message: “Stop worrying about what your family eats, thanks to Pluckk.”
Pluckk Brand DVC
Behind the Scenes with Kareena for Pluckk
A shoot that blended freshness with star power. From lights and lenses to Kareena’s effortless charm, every frame captured the vibrant spirit of Pluckk in motion.
Freshness in Every Frame
The shoot captured Kareena effortlessly connecting with Pluckk’s handpicked produce, showcasing its unmatched freshness and quality.
Each shot was thoughtfully designed to highlight the brand’s commitment to excellence. The seamless blend of Kareena’s natural charm and Pluckk’s premium ingredients created a compelling narrative that resonated deeply with the audience.
Social Media
Outcome
The campaign successfully elevated Pluckk’s brand visibility, resulting in a notable surge in app downloads and user registrations. With a seamless GTM strategy and Kareena’s powerful endorsement, the launch drove a substantial increase in orders, cementing the campaign’s success.
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