Swisse Magensium
Swisse Magnesium: ARK’s Secret to Everyday Wellness
Background
Swisse, Australia’s No.1 wellness brand, came to us to launch their Magnesium range in India, bringing in Bollywood heartthrob Aditya Roy Kapoor to boost the brand's appeal. With our expertise in crafting celebrity-led campaigns, we were ready to make wellness relatable and memorable, from scripting to social buzz and digital rollouts.
Objective
We aimed to introduce Swisse’s Magnesium tablets as the go-to wellness solution for modern Indian consumers, combining celebrity charm with a clear message: wellness doesn’t have to be complicated. The mission? Create a buzz, build anticipation, and position Swisse as a must-have in every wellness routine.
Behind the Scenes, Beyond the Chaos
What happens when Aditya Roy Kapoor meets Swisse Magnesium? A lot of laughs, a little chaos, and plenty of candid moments. From quirky bloopers to the effortless charm that never makes it to the main film, here’s a glimpse of the fun that kept the energy high on set. D
Going Viral
The campaign didn’t just stop at celebrity endorsement. By cleverly leveraging Aditya Roy Kapoor's influence and tapping into the power of digital platforms, Swisse Magnesium became the talk of the town. The film’s relatable messaging and ARK’s presence led to the campaign going viral across channels and being featured in major online publications.
Wellness Made Easy
The campaign film was designed around Aditya’s natural charm, portraying how magnesium fits into everyday life. The message was simple, wellness made easy. We brought Aditya’s easygoing persona to life, highlighting the Magnesium tablets as a part of a balanced, active lifestyle. With a mix of humor and relatability, the film spread across digital platforms.
ARK’s Formula for Feeling Great
Outcome
Worth a right swipe...
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