The Globetrotter and the Game
Services
Campaign Films
Key Visual
Behind the Scenes Content
Client
U.S. Polo Assn.
Sector
Fashion & Lifestyle
Question
How do you present a celebrated face in a fresh light without losing the heritage that made him iconic?
Answer
By moving from the polo field to the world at large, and letting the sport live in attitude, not just in action.
U.S. Polo Assn. came to us with a brief that looked simple: create an Autumn Winter campaign, with two hero films that feel global, relaxed, and rooted in the brand's classic ease. The season also marked the second year of their association with Maharaja Sawai Padmanabh Singh of Jaipur, known as Pacho. That continuity came with a creative challenge. Rather than revisit the royal or polo-first lens, we needed to reveal a new dimension of his personality.
We began by asking a few foundational questions: What does a modern traveller look like in the U.S. Polo Assn. universe? How do you carry a polo heritage forward while opening up a wider, more contemporary world? The answer lay in subtlety. Pacho became the effortless globetrotter. The polo spirit stayed present in attitude and ease, not in explicit reference. The deliverables spanned two brand films, key visuals, social edits, and behind-the-scenes content for digital, retail, and outdoor.
Born to play, everywhere
The first film started with one idea: Pacho is born to play, not only on the polo field, but in life itself. We put him across a speed chess board, trading the mallet for something more cerebral. The scene revealed a competitive instinct that is effortless, charismatic, and entirely his own.
The polo spirit never leaves
The second film was more atmospheric. Even off the field and dressed in everyday ease, the world still perceives Pacho through a polo lens. We let his grace and understated discipline do the work, building a visual identity that feels global yet unmistakably rooted in the brand's sporting heritage.
Global by nature, polo at heart
Each static image was treated as its own creative object, not a resize. The dual narrative of the campaign, competitive instinct in one film, quiet polo spirit in the other, was distilled into formats built for the feed without sacrificing atmosphere, elegance, or cultural nuance.
Built for the feed
Translating the films to short-form meant holding onto what made them work. The tension of a speed chess match. The understated gravity of the second narrative. Both compressed without being flattened, adapted for the feed while retaining their tone, their pace, and their world.
What made this campaign work
From the first brainstorm session to the final deliverable, this was built as one coherent creative ecosystem. Two brand films, key visuals, social edits, and BTS content, all anchored by a single powerful idea about identity, the sport, and what it means to carry a legacy into a wider world.
Pacho was already familiar to the audience. The creative challenge was to reveal a new dimension without letting go of the polo spirit that makes him a compelling ambassador. We found it in the effortless globetrotter hiding just beneath the surface.
We resisted the urge to explain the shift. Instead, we let the visuals carry it. A chess board instead of a mallet. A foreign skyline instead of a familiar field. Restraint was the creative decision that made everything else land.
Two films, key visuals, social edits, BTS content, and, all conceived and executed under one roof in under a month. Every asset was built to work on its own while contributing to a single, coherent campaign world across all touchpoints.
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