Ting - Full-Service Digital Agency Mumbai, Chennai, & Kochi

Happier

Launching Happier: A Bold New Beauty Chapter from Dr.Morepen

About

Morepen Laboratories, a trusted name in pharma since 1984, made a bold move into beauty and wellness with Happier. The challenge? To stand out in a market crowded with homegrown and Instagram-first skincare brands. Our goal was to launch the brand digitally, ensuring Happier didn’t blend in but stood out with colour, clarity, and character.

Social Media

We painted the digital canvas with seven pastel shades.. the Happier Rainbow, making the Instagram grid pop with a spark of dopamine, giving the brand its digital-first glow-up.

Website

We made Happier’s world feel simple, science-y, and super easy. No fluff. Just copy that clicked with wellness lovers and made their browsing-to-buying journey seamless.

Photoshoot

Think bright, clean and fresh! We styled content that showcased Happier’s products, from eye-catching social posts to polished e-commerce shots.

Minimalism That Pops

A Film that Launched a Feeling

To launch Happier, we brought their story alive with the campaign film “Happier Everyday.” From ideation and scripting to execution, we crafted a narrative that was fun, bright, and in sync with the brand’s tonality. Models danced, products shined, and the whole film pulsed with an upbeat, feel-good energy that captured the “Happier factor.”

Happiness in Every Frame

We captured the essence of Happier through radiant faces and vibrant colours. Every smile was amplified, making the products shine even brighter. The focus was always on the products, but the energy of the faces brought the brand to life in the most authentic way possible.

A Happier ting, Done Right

Through pastel-perfect design, scroll-worthy social content, engaging website copy and a campaign film that radiated joy, we helped Happier step into the spotlight. In a crowded market, Happier didn’t just enter.. it stood out. And every day since, it has been inspiring people to live Happier, every day.