M.A.C | Festive Campaign
Start the Party. End the Ordinary
Challenge
The challenge was to break through the noise of traditional, overly planned festive campaigns, maximize mass organic reach for the 'Start the Party' theme, and demonstrate the flawless, spontaneous power of M.A.C bestsellers against planned festive beauty campaigns.
Objective
Drive high-volume organic engagement and reach (specifically among Gen Z/ Millennials) by leveraging trending social features and successfully repositioning M.A.C icons as the non-negotiable essentials for spontaneous, high-impact festive glam.
Execution
ting executed a 45-day social strategy focused on disruptive, high-aesthetic creatives across primary streams, designed to cut through platform clutter and drive consistent engagement through visually striking, insight-led content.
'Spontaneous Party' Series:
Conceptualized and scripted video content showing influencers achieving flawless festive looks in high-pressure, unexpected environments like getting ready in a lift, in a luxury washroom, shot through a peephole. This successfully sold the theme: "A look that's made on the go, in a rush and made to take over."
AI-Powered Decadence & Iconography
Utilized generative AI to render M.A.C bestsellers in visually arresting formats, including: Decadent, show-stopping cake formats layered with iconic products (TAKE 1). Product-centric visual takeover where legendary products turn luxe spaces (lobbies, washrooms) into a M.A.C playground (TAKE 2).
Algorithmic Optimization
Integrated high-engagement content like trending social edits, product-centric memes, and educational tutorials to ensure maximum discoverability and cultural relevance throughout the 1.5-month campaign window.
Worth a right swipe...
O.P.I
Colourful Chaos of India
Linen & Linens
Defining Grace in the Festive Rush
Nykaa Pro
Makeup spoke. Pride answered.
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