Ranking a global exotic fats manufacturer where it matters most
Services
SEO
Client
Manorama
Sector
Industrial & Manufacturing
Question
How do we put a niche B2B manufacturer of exotic fats and oils on the first page of Google for high-intent global search terms?
Answer
Through targeted technical SEO, strategic content creation, and high-authority link building - built around the keywords that matter most to B2B buyers.
Manorama Industries, established in 2005, specialises in manufacturing and exporting exotic fats and oils - including Sal butter and Mango butter - serving the food and personal care industries globally. With a strong sourcing network across India and Africa, Manorama has built a reputation as a reliable, high-quality supplier to international markets. The brand partnered with Ting to achieve a specific, measurable goal: rank plant-based butter keywords on the first page of Google's search results, driving qualified organic traffic from buyers actively searching for their products. The engagement combined on-page optimisation, continuous technical SEO, and a content-driven link-building strategy to deliver sustained ranking improvements and significant traffic growth.
Competing for high-intent plant-based butter keywords in a highly competitive search landscape
Breaking through a crowded search market
Manorama Industries operated in a highly specialised B2B category where competitors had strong visibility for key search terms such as Sal butter and Mango butter. Despite its strong manufacturing capabilities, the brand lacked the search presence and domain authority needed to compete with established global suppliers ranking on the first page of Google.
Building a stronger technical foundation
The website required ongoing technical optimisation to ensure search engines could effectively crawl, index, and rank key product and content pages. Factors such as site speed, mobile responsiveness, crawl health, and structured data needed continuous monitoring and improvement to support sustainable ranking growth in competitive international markets.
A structured SEO framework was implemented to improve Manorama Industries’ visibility for high-intent keywords. The strategy that was created was a compendium of initiatives and long term processes to drive sustainable organic growth in international search results.
High-intent keywords related to Sal butter, Mango butter, and other plant-based ingredients were identified through detailed research. Keywords were strategically mapped to relevant pages to improve search relevance, ranking opportunities, and user intent alignment.
Continuous technical SEO improvements ensured better crawlability, indexation, mobile responsiveness, and site speed performance. Structured data and technical health monitoring created a stronger foundation for improved rankings across competitive global search queries.
Keyword-focused blogs and optimised website content were developed to target industry-specific search queries. The content strategy helped improve topical relevance, increase organic keyword coverage, and support users searching for plant-based butter solutions.
Relevant pages and blogs were interconnected through a structured internal linking strategy to improve navigation, distribute page authority, and help search engines better understand the website’s content hierarchy and keyword relevance.
Industry-relevant content was published on high-authority external websites to generate quality backlinks. This strengthened domain authority, improved trust signals for search engines, and increased Manorama’s competitiveness in global organic search rankings.
SEO performance was regularly monitored through ranking analysis, crawl audits, and traffic tracking. Ongoing optimisation ensured the website adapted to search engine updates while maintaining visibility growth and improving keyword performance over time.
The SEO strategy delivered measurable improvements in both organic visibility and website performance. Through continuous optimisation, targeted keyword efforts, and authority-building initiatives, Manorama Industries achieved substantial traffic growth while increasing first-page rankings for high-intent search terms.
+85.44%
Significant year-on-year increase in organic website traffic
50%
Higher visibility achieved through first-page keyword rankings
50+
Average monthly B2B organic leads generated through strategic SEO
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