Wellbeing Nutrition
More Than Clicks: Building A Dynamic Loop That Converts & Retains
About
Wellbeing Nutrition is a premium nutraceutical brand offering science-backed supplements for immunity, gut health, cognition, energy, stress, skin, and overall vitality. With advanced delivery systems like oral melts, effervescent tablets, and nano-sprays, it provides clean, convenient, and effective wellness solutions for modern lifestyles.
Objective
To minimize user drop-off and improve conversion efficiency across the key stages of the sales funnel by identifying and addressing friction points at three critical junctures:
- users who visited the product page but did not add items to cart,
- users who added products to cart but did not complete the purchase
- users who purchased but did not re-engage post-transaction.
The goal is to implement strategic interventions at each stage to increase add-to-cart rates, boost completed purchases, and enhance post-purchase retention—ultimately maximizing funnel performance and customer lifetime value.
Smart Automation, Stronger Conversions — Wellbeing’s Funnel Revolution
To reduce drop-offs and drive conversions across the user journey, a comprehensive automation funnel strategy was implemented—designed to re-engage visitors based on their behaviors and position in the funnel.
- Re-engage users who viewed product pages but did not add to cart
- Nurture users who abandoned their carts
- Re-target recent purchasers for upsells or product replenishment
Each funnel was paired with contextually relevant creative assets and personalized messaging, aligned with the user's previous interactions to maximize relevance and response.
Solve
Custom audiences were built dynamically using Facebook Pixel data, allowing precision targeting across different funnel stages.
These automation campaigns reactivated cold traffic, revived cart abandoners, and sustained engagement with recent buyers—creating a seamless loop that consistently brought users back to the website and encouraged conversions.
Outcome
Custom audiences were built dynamically using Facebook Pixel data, allowing precision targeting across different funnel stages.
These automation campaigns reactivated cold traffic, revived cart abandoners, and sustained engagement with recent buyers—creating a seamless loop that consistently brought users back to the website and encouraged conversions.
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